Modern Proposal Writing for Federal Contractors – LIVE ONLINE Training | March 21-23, 2023 (~4 hours per day over 3 days)

You’ll learn our Modern Proposal Writing techniques that result in improved proposal quality and increased win rates. Students will learn what constitutes a great proposal as well as how to plan and write compelling proposals to efficiently increase proposal evaluation scores. Class exercises allow students to practice these skills with instructor feedback.

Date: March 21-23, 2023 (3-day class) THIS SESSION IS SOLD OUT – SEE OUR NEWLY ADDED MAY 9-11, 2023 CLASS
Time: 12:00-4:00 pm U.S. Eastern each day

What you will learn:

  • How the government evaluates proposals in order to write content that achieves high scores
  • Seven proven quality measures for analyzing proposal content
  • How to modernize content to grab and hold evaluators’ attention
  • How to plan content effectively using annotated outlines and content plans
  • How to gather information such as proof points for better persuasion
  • How to develop Strength Statements
  • How to use the SUPS method for better articulation of value proposition
  • How to develop titles and action captions for graphics that underscore key messages
  • How to write compelling proposal content

Who should attend?

This course is designed for technical and managerial professionals, writers, solution architects, and all proposal professionals who are called upon to write sections of proposals or lead proposal volumes. (Eligible for 10 APMP CEUs)

Modern Proposal Writing Seminar schedule (three modules over 3 days):

Module 1: Planning to write

  • Introductions and purpose
  • How the government evaluates your writing
  • Defining a great proposal
  • Applying Seven Quality Measures
    • Activity: Review and critique writing using the measures
  • Ensuring compliance and responsiveness
    • Activity: Prepare an outline
  • Gathering the information you need to write
  • Annotating outlines and using content plans
  • Conclusions and Q&A

Module 2: Writing compelling technical and management sections

  • Module 1 Recap
  • Impacts of digital distractions and telework
  • Making your proposal compelling with strength statements
    • Activity: Write a strength statement
  • Writing compelling technical and management sections
    • Activity: Write using SUPS
  • Writing compelling titles and action captions
    • Activity: Write a title and action caption
  • Conclusions and Q&A

Module 3: Writing compelling resumes and past performance

  • Module 1–2 Recap
  • Writing resumes
    • Activity: Write a resume success story
  • Writing past performance
    • Activity: Write a relevancy paragraph
  • More writing tips
    • Activity: Rewrite bad writing
  • Lessons learned
  • Conclusions and Q&A

Modern Proposal Writing Instructor

Brooke Crouter, Principal Consultant

Brooke Crouter teaches Modern Proposal Writing for Federal Contractors

Brooke Crouter teaches our Strength-Based Winning and Modern Proposal Writing classes. She has 27+ years’ experience providing strategic leadership in pursuit of professional and IT services contracts, serving as capture manager, proposal manager, writer, trainer, capture/proposal process developer, and institutional best practices expert.

As a former Navy Commander and with a 14-year career with Booz Allen, her background encompasses competitive intelligence and assessment, capture strategy and planning, offer definition, and proposal development. She has particular expertise in assisting clients with process and procedure development and methodology against industry best practices and standards. Brooke holds a Masters of Science in Telecommunications Management from the Naval Postgraduate School. She is also a Certified American Grant Writer and holds APMP certification.

Class Price

$695 per student includes all training materials and handouts, and live instructor-led training. No discounts are available.

Cancellations and Transfers

Student substitutions are permitted at any time up to the start of the class (please notify your instructor so s(he) can forward the invitation to the substituted student).

Fourteen (14) days or more prior to the start of the class: No charges will be incurred for canceling or transfer of class registration.

Thirteen (13) days or fewer prior to the start of the class: The full tuition is due. There is no credit available to transfer or refund. If rescheduling, an additional payment in the amount of the new registration will also be due.

Student No Show

If a student fails to attend class, the full tuition is due and there is no credit available to transfer or refund.


Refunds are made upon request only for registrations canceled fourteen (14) calendar days, or more, prior to the class start date.


No recordings of Lohfeld Consulting Group classes are permitted or available.

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Lohfeld Consulting