Training / Strength-Based Winning®

Strength-Based Winning® for Federal Contractors

Reduce risk and win more by solutioning to strengths.

To win federal best value tradeoff proposals, you need to have the best – and possibly the most –strengths. So… just how do government evaluators define a “strength”? And how does your company showcase yours?

This online class provides that framework. Participants learn what evaluators are looking for, how to highlight strengths in proposal writing, and how to perform Strength-Based Capture, Strength-Based Solutioning®, and Strength-Focused Proposal Reviews.

Strength-Based Winning® for Federal Contractors Training

Master Strength-Based Winning® for bids.

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Training / Strength-Based Winning®

What you will learn

In this Strength-Based Solutioning® class, you’ll learn:

  1. How the government evaluates proposals and determines strengths, weaknesses, deficiencies, and risks
  2. How to plan and manage effective Strength-Based Solutioning® sessions
  3. How to budget and map strengths for higher scores
  4. How to write proposal text featuring strengths that are supported by proof points
  5. How to conduct strengths-based proposal reviews and score your proposal like a government evaluator
  6. How to use results to increase proposal evaluation scores efficiently.

Training / Strength-Based Winning®

Who should attend

  • Capture Management professionals
  • Solution Architects
  • Proposal Management teams
  • Company Executives
  • Project Managers
  • Technical professionals who participate in solutioning, writing, and reviewing proposals.

Training / Strength-Based Winning®

Class Price

  • 2023 Class Price $695 / 2024 Class Price $795 per student includes all training materials and handouts, and live instructor-led training. No discounts are available.

Seminar agenda

ONLINE / Day 123 (~4 hours)

How the government evaluates your bid for Strengths

Learn how the Federal Government evaluates proposals, as well as source selection decisions and task order bids. We’ll define a great proposal and provide seven proven quality measures to guide your efforts. Get started with a fresh perspective.

ONLINE / Day 123 (~4 hours)

Strength-based capture and solutioning

Building on day 1, today focuses on understanding strengths. We apply this methodology to strength-focused capture and influencing the RFP, as well as Strength-Based Solutioning®. As always, we build in time for lessons learned and Q&A.

ONLINE / Day 123 (~4 hours)

Strength-based proposal writing and reviews

Building on days 1 and 2, we bring strength-based methodology to bear on content planning, strength statement writing, and effective proof points. We also discuss SUPS and how to conduct strength based proposal reviews. You’ll leave with practical lessons learned to efficiently improve your win rates.

Strength-Based Winning® Seminar

About your Instructors

Vice President

Lisa Pafe

Vice President, CPP APMP Fellow, Capture Manager, Proposal Manager, Process Improvement Specialist, Trainer

Executive MS, Information Systems, The George Washington University MPP, John F. Kennedy School of Government, Harvard University BA, Political Science, Yale University


With more than 25 years of experience in business development, capture and proposal management, process improvement, and training, Lisa Pafe is a seasoned expert in her field. She holds multiple industry certifications. She is an APMP Fellow and holds APMP Professional-level certification (CPP APMP Fellow), a Project Management Institute (PMI) certified Project Management Professional (PMP), and a trained Internal Auditor for ISO 9001:2008. She has managed hundreds of winning government proposals, writes and speaks extensively, and is a recognized thought leader in the proposal industry.

Before joining Lohfeld Consulting, Lisa was Vice President of Corporate Development and Proposal Operations for Ace Info Solutions, Inc., Lisa was responsible for the company’s full opportunity life cycle, including positioning to win through branding, marketing, BD, strategic teaming arrangements, and capture and proposal management activities. Previously, she was President of Vision Consulting, Inc.; Vice President of Business Development for GovConnect, Inc.; and Director of Marketing Services for MAXIMUS, Inc.

Lisa was the 2016/2017 President of the Association of Proposal Management Professionals (APMP) National Capital Area (NCA) Chapter and previously served as Vice President and Speaker Series Chair.

Dr. Doug Himberger teaches Strength-Based Winning for Federal Contractors


Dr. Doug Himberger

PhD, Strength-Based Solutions®, Strategist, Process Evaluator, Capture Advisor, Color Reviewer, Orals Advisor, Instructor


Doug has been at the forefront of business development and proposal strategy and execution for more than 35 years. At Lohfeld Consulting, Doug serves as a bid strategist, Strength-Based Solutions® advisor, volume lead, storyboard developer, and color team lead and participant. He is also a capture management expert, both co-designing and teaching multiple Lohfeld training classes, and advises on pursuit strategy, proposal development, and review.

His capture management experience ranges from small to large awards (including DOD multi-billion-dollar indefinite delivery/indefinite quantity vehicles). He has offered strategic diagnostic experience for businesses of all sizes in pursuit of key opportunities, ranging from $100M-$1B+ in value across a wide range of Government agencies and departments. 

A technical expert as well, Doug offers clients in-depth experience on a wide range of topics. This includes technology development and transfer, research and development (R&D) processes and techniques, and Federal Government policy development and analysis (in areas including resiliency, emergency management, first response, information assurance, survivability and vulnerability, energy, environment, and security).

Prior to joining Lohfeld, he served as Partner and Vice President of Global Resilience, Security, and Defense Teams at Booz Allen, and as Senior Vice President and Director Security, Energy and Environment at NORC at the University of Chicago.

Doug received his PhD in Physics from Georgetown University and retains an active Top Secret clearance. He is a Senior Life Member of the Institute of Electrical and Electronics Engineering (IEEE), as well as Speaker for the International Association of Emergency Managers (IAEM). He is an active member of the Association of Proposal Management Professionals (APMP) and the Acoustical Society of America (ASA).

Upcoming Classes


LIVE instructor-led online class

Strength-Based Winning® for Federal Contractors – LIVE ONLINE Training | October 29-31, 2024 (4 hours per day over 3 days)

Date: October 29-31, 2024 (3-day class)
Time: 12:00-4:00 pm EST
Location: Online, LIVE, Instructor-Led



LIVE instructor-led online class

Strength-Based Winning® for Federal Contractors – LIVE ONLINE Training | December 3-5, 2024 (4 hours per day over 3 days)

Date: December 3-5, 2024 (3-day class)
Time: 12:00-4:00 pm EST
Location: Online, LIVE, Instructor-Led