Training / Generative AI for Proposal Professionals

Generative AI for Proposal Professionals

Tap into the power of GenAI to create better proposals, reduce development time, and lower your proposal costs. Learn how to engineer AI prompts that access your company’s private data library and accelerate the development of new high-scoring proposals.

Improve your competitive advantage using AI to accelerate your proposal development.


AI is changing how proposal professionals manage new business pursuits and write competitive proposals.

Now is the time to reskill your business development workforce and train them to use these new AI tools to increase your competitive advantage.

This class will give you hands-on experience perfecting your AI-assisted capture and proposal development skills. You’ll learn how to design, build and test AI prompts; create prompt workflows to create proposal outlines; develop proposal technical and management solutions; create feature/benefit/proof tables; evaluate and score proposals; and create real proposal content by accessing past proposals, capture plans, customer interview reports and other documents stored in your private data library.

When you complete this class, you’ll be a proficient user of AI-assisted tools to manage and create real proposal content, and you’ll never go back to the “old ways” of building proposals.

Generative AI Proposal Development

Enhance proposals with AI; cut efforts by 30%.

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What you will learn

  • How to use different AI models
  • Understand the capabilities and limitations of AI models
  • How to engineer quality prompts that work across multiple AI platforms
  • How to create, maintain, and manage your company’s private data libraries of past proposals, capture plans, technical documents, etc.
  • How to use enterprise AI tools to respond to government RFPs

Black woman, leadership and meeting for business idea, planning or strategy at the office. African American female leader in management for conference talk, proposal or discussion at the workplace

Who should attend

  • Company Executives
  • Project Managers
  • Market Research Professionals
  • Competitive Intelligence Professionals
  • Business Development Professionals
  • Capture Management Professionals
  • Technical Professionals
  • Proposal Management Teams
  • Proposal Managers
  • Volume Leads
  • Subject Matter Experts
  • Proposal Writers
  • Editors
  • Graphic Artists
  • Orals Coaches
  • Proposal Color Team Reviewers

(Eligible for 12 APMP CEUs)

Training / Generative AI for Proposal Professionals

Class Price

  • $795 per student includes all training materials, handouts, and live instructor-led training. No discounts are available.
  • A temporary license (class time + 7 days) to access the Training Tenant in our multi-tenant Generative AI Proposal Development Center (PDC)

Class Schedule

ONLINE / Day 123 (~4.5 hours)

Introduction to AI-Assisted Proposal Development

Develop an in-depth understanding of the capabilities of Generative AI—as well as its current limitations—with custom content, demonstrations, and exercises. You’ll test drive different AI models and learn how to use AI tools to write proposal content, develop technical solutions, build PowerPoint briefings, and automate proposal reviews. You’ll also learn techniques for using single prompts and chain-of-thought prompts that help you quickly converge on desired outcomes.

We’ll also discuss why AI models hallucinate, their limitations, and how to manage data security in enterprise models.

By the end of the first session, you’ll be skilled in using basic AI tools and will be able to use your new AI skills to create an AI Responsible Use Policy for your company.

ONLINE / Day 123 (~4.5 hours)

Enterprise AI Platforms and Prompt Engineering for Proposal Development

On Day 2, we’ll transition from open AI to private enterprise AI platforms to create proposal content.

We’ll focus on demystifying prompt engineering. We’ll show you how to create well-designed prompts that work in enterprise AI platforms and how to improve the quality of your prompts. We’ll explore prompt flows, including hidden system prompts and retrieval augmented generation (RAG) data calls, and how your AI platform can access your company’s private data library.

We’ll dive into how to set up and maintain a secure company private data library with a myriad of company artifacts (e.g., capture plans, customer data, past proposals, proprietary solutions, past performance, resumes, etc.).

You’ll learn how to set up a shareable Prompt Library of reusable prompts.

By the end of the second session, you will be writing your own prompts, skillfully creating new proposal content, and designing continuity of thought prompts to build custom workflows that are essential to creating real proposal content.

Lohfeld Generative AI Proposal Development Center (~4 hours)

ONLINE / Day 123 (~4.5 hours)

Lohfeld Generative AI Proposal Development Center

On Day 3, you’ll work in the Training Tenant in our Multi-Tenant GenAI Proposal Development Center to respond to a real government RFP. You’ll generate proposal outlines, executive summaries, technical and management solutions, proposal evaluation strengths, and first drafts of proposal content. You will also:

  • Review your draft proposal content with AI-assisted tools and learn how to use AI tools to recommend content improvements.
  • Use our private data library of past proposals and other proposal artifacts to help build proposal content.
  • Test your in-class prompts, as well as those included in the AI platform and proprietary Lohfeld prompts.

Your temporary Training Tenant license will last ~7 days after the class. You can continue using the Training Tenant to develop additional prompts for your personal prompt library during this time. All prompts and work products will be deleted after 7 days, and the Training Tenant will be reinitialized to prevent proprietary data exposure.

By the end of the third session, you will be using AI tools to confidently assist capture teams, help SMEs create high-scoring solutions, and write proposal content better and more quickly than ever before. You will be prepared to be an AI trailblazer and accelerate your company’s adoption of AI technology.

Training / Generative AI for Proposal Professionals

About your Instructors

Managing Director

Bruce Feldman

Principal Consultant, Subject Matter Expert in Space and National Intelligence, Lead AI Trainer

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Bruce brings more than 30 years of experience as a subject matter expert (SME) in business development, capture management, and proposal development specializing in Space and National Intelligence programs for the U.S. Air Force (USAF), U.S. Space Force (USSF), Intelligence Community (IC), Office of the Secretary of Defense (OSD), Department of Defense (DOD) 4th Estate, and Combatant Commands.

He leads Lohfeld Consulting Group’s Artificial Intelligence (AI) initiatives and is the lead trainer for our Generative AI for Proposal Professionals classes, a trainer for our Capture Management and Strength-Based Winning® classes, as well as a consulting advisor. 

Prior to joining our team, Bruce was the Senior Vice President for Business Development for SAIC’s $3B National Security and Space Sector. He also served as Chief Growth Officer for Engility, Senior Vice President of QinetiQ North America, Vice President of GCI, Inc. (a subsidiary of General Dynamic Information Technology (GDIT)), and Research Staff Analyst for TASC, Inc.

Bruce is a retired Lt. Col., USAF Reserve, and previously an active-duty USAF officer. He served as the Defense Information Systems Agency (DISA) Detachment Commander at the National Military Command Center (NMCC), as Chief of Mission Planning for the USAF Space and Missile Center, and on active duty at the National Security Agency (NSA).

Education

  • BA in Chemistry, Yale
  • BS in Electrical Engineering, Air Force Institute of Technology
  • MS in Electrical Engineering, Massachusetts Institute of Technology (MIT)

Accreditations

  • Project Management Professional (PMP), Project Management Institute (PMI)
  • NSA-certified Cryptologic Engineer 
  • Foundation-level Certification from APMP
Dr. Doug Himberger teaches Strength-Based Winning for Federal Contractors

Strategist

Dr. Doug Himberger

PhD, Strength-Based Solutions®, Strategist, Process Evaluator, Capture Advisor, Color Reviewer, Orals Advisor, Instructor

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Doug has been at the forefront of business development and proposal strategy and execution for more than 35 years. At Lohfeld Consulting, Doug serves as a bid strategist, Strength-Based Solutions® advisor, volume lead, storyboard developer, and color team lead and participant. He is also a capture management expert, both co-designing and teaching multiple Lohfeld training classes, and advises on pursuit strategy, proposal development, and review.

His capture management experience ranges from small to large awards (including DOD multi-billion-dollar indefinite delivery/indefinite quantity vehicles). He has offered strategic diagnostic experience for businesses of all sizes in pursuit of key opportunities, ranging from $100M-$1B+ in value across a wide range of Government agencies and departments. 

A technical expert as well, Doug offers clients in-depth experience on a wide range of topics. This includes technology development and transfer, research and development (R&D) processes and techniques, and Federal Government policy development and analysis (in areas including resiliency, emergency management, first response, information assurance, survivability and vulnerability, energy, environment, and security).

Prior to joining Lohfeld, he served as Partner and Vice President of Global Resilience, Security, and Defense Teams at Booz Allen, and as Senior Vice President and Director Security, Energy and Environment at NORC at the University of Chicago.

Doug received his PhD in Physics from Georgetown University and retains an active Top Secret clearance. He is a Senior Life Member of the Institute of Electrical and Electronics Engineering (IEEE), as well as Speaker for the International Association of Emergency Managers (IAEM). He is an active member of the Association of Proposal Management Professionals (APMP) and the Acoustical Society of America (ASA).

Upcoming Classes

April

FREE Webinar

Generative AI for Proposal Development: Insights and Innovations in GovCon – Part 2 | April 24, 2024

Date: April 24, 2024
Time: 12:00-1:00 pm EDT
Location: Online, LIVE

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May

LIVE instructor-led online class

Generative AI for Proposal Professionals – LIVE ONLINE Training | May 21-23, 2024 (~4.5 hours per day over 3 days)

Date: May 21-23, 2024 (3-day class)
Time: 12:00-4:30 pm EDT
Location: Online, LIVE, Instructor-Led

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June

LIVE instructor-led online class

Generative AI for Proposal Professionals – LIVE ONLINE Training | June 25-27, 2024 (~4.5 hours per day over 3 days)

Date: June 25-27, 2024 (3-day class)
Time: 12:00-4:30 pm EDT
Location: Online, LIVE, Instructor-Led

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July

LIVE instructor-led online class

Generative AI for Proposal Professionals – LIVE ONLINE Training | July 16-18, 2024 (~4.5 hours per day over 3 days)

Date: July 16-18, 2024 (3-day class)
Time: 12:00-4:30 pm EDT
Location: Online, LIVE, Instructor-Led

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September

LIVE instructor-led online class

Generative AI for Proposal Professionals – LIVE ONLINE Training | September 10-12, 2024 (~4.5 hours per day over 3 days)

Date: September 10-12, 2024 (3-day class)
Time: 12:00-4:30 pm EDT
Location: Online, LIVE, Instructor-Led

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October

LIVE instructor-led online class

Generative AI for Proposal Professionals – LIVE ONLINE Training | October 8-10, 2024 (~4.5 hours per day over 3 days)

Date: October 8-10, 2024 (3-day class)
Time: 12:00-4:30 pm EDT
Location: Online, LIVE, Instructor-Led

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October

LIVE instructor-led online class

Generative AI for Proposal Professionals – LIVE ONLINE Training | October 22-24, 2024 (~4.5 hours per day over 3 days)

Date: October 22-24, 2024 (3-day class)
Time: 12:00-4:30 pm EDT
Location: Online, LIVE, Instructor-Led

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November

LIVE instructor-led online class

Generative AI for Proposal Professionals – LIVE ONLINE Training | November 19-21, 2024 (~4.5 hours per day over 3 days)

Date: November 19-21, 2024 (3-day class)
Time: 12:00-4:30 pm EDT
Location: Online, LIVE, Instructor-Led

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December

LIVE instructor-led online class

Generative AI for Proposal Professionals – LIVE ONLINE Training | December 10-12, 2024 (~4.5 hours per day over 3 days)

Date: December 10-12, 2024 (3-day class)
Time: 12:00-4:30 pm EDT
Location: Online, LIVE, Instructor-Led

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