Category: Go-to-Market

Did you know that contracting officers spend up to 20% of their time mitigating disputes between teaming partners? In an informal poll we conducted on LinkedIn last month, 40% of… Continue reading Teaming friends, frenemies, and enemies – 12 tips to mitigate harmful effects

Our free two-part series examines the Federal Government acquisition and source selection life cycle with our experts in DOD, GSA, and civilian agency acquisition and source selection. We discuss: Procurement… Continue reading [Webinar replay available] An insider’s look at government source selection – how it really works and what you need to know: Part 2

We examine the Federal Government acquisition and source selection life cycle with our experts in DOD, GSA, and civilian agency acquisition and source selections in part one of our two-part… Continue reading [Webinar replay] An insider’s look at government source selection – how it really works and what you need to know: Part 1

As Industry increasingly invests in working virtually, this is the perfect time to perform an in-depth opportunity pipeline review. Companies use a variety of tools to manage their pipelines (SalesForce,… Continue reading Now is the perfect time to do an opportunity pipeline review

Government has two definitions of a company’s size: large or small. MACs use North American Industry Classification System (NAICS) Codes to classify small business size standards. The size standard may… Continue reading Before you burst through the $27.5M size standard

A small group of awardees on a given MAC will earn the lion’s share of the total value of all MAC awards. For example, the Top 15 MAC incumbents in… Continue reading Maximize your competitive edge to win more MAC task orders

What are Multiple-Award Contracts (MAC) and why should they matter to you? Simply put, a MAC is a basic contract awarded to multiple contractors against which they compete for task… Continue reading How MACs can increase your bottom line

Not to beat the same drum too much, but it is important to remember that research is king! As we reviewed in previous posts, conducting in-depth internal research of who… Continue reading Show me the money! (Part 5) Pipeline development: identifying relevant opportunities for pursuit

As any gardener knows, without the proper care, your plants won’t grow and flourish! Well, the same can be said for your business. You must plan, prepare, and implement the… Continue reading Show me the money! (Part 4) Effective messaging and communications to attract and engage customers

As we discussed in our previous posts (What is Go-to-Market? and The data behind a Go-to-Market strategy), in order to build an actionable, comprehensive Go-to-Market (GTM) strategy, you must first… Continue reading Show me the money! (Part 3) Building your Go-to-Market strategy