LIVE ONLINE – Strength-Based Winning™ for Federal Contractors | September 13-15, 2022 (~4 hours per day over 3 days)

Date: September 13-15, 2022 (3-day class)
Time: 12:00-4:00 pm U.S. Eastern each day

To win federal best value tradeoff proposals, you need to have the best and possibly the most strengths (strength-based winning). This class sets the framework for how the government evaluates proposals and what constitutes a strength to government evaluators. Attendees learn how to perform Strength-Based Capture, Strength-Based Solutioning™, and Strength-Focused Proposal Reviews as well as write proposal text that highlights those strengths.

What you will learn:

In this Strength-Based Solutioning class, you’ll learn:

  • How the government evaluates proposals and determines strengths, weaknesses, deficiencies, and risks
  • How to plan and manage effective Strength-Based Solutioning sessions
  • How to budget and map strengths for higher scores
  • How to write proposal text featuring strengths that are supported by proof points
  • How to conduct Strengths-Based Proposal Reviews and score your proposal like a government evaluator
  • How to use results to efficiently increase proposal evaluation scores.

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Who should attend?

This class is designed for capture management, solution architect, and proposal management professionals as well as for company executives, project managers, and technical professionals who participate in solutioning, writing, and reviewing proposals.

Seminar agenda (three modules over 3 days):

Module 1 – Improving win rates: How the government evaluates your bid for Strengths
(Approximately 4 hours)

  • Introductions and purpose
  • How the Federal Government evaluates proposals
  • Source selection decisions
  • Task order bids
  • Defining a great proposal
  • Seven proven quality measures
  • Fresh perspective
  • Lessons learned
  • Conclusions
  • Q&A

Module 2 – Improving win rates: Strength-Based Capture and Solutioning
(Approximately 4 hours)

  • Introductions and purpose
  • Module 1 recap
  • Understanding Strengths
  • Strength-Focused Capture
  • Influencing the RFP
  • Strength-Based Solutioning
  • Lessons learned
  • Conclusions
  • Q&A

Module 3 – Improving win rates: Strength-Based Proposal Writing and Reviews
(Approximately 4 hours)

  • Introductions and purpose
  • Modules 1 and 2 recap
  • Planning content
  • Writing strength statements
  • Effective proof points
  • What’s SUPS?
  • Strength-Based Proposal Reviews
  • Lessons learned
  • Conclusions
  • Q&A

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Brooke Crouter, Principal Consultant

Brooke Crouter teaches our Strength-Based Winning™ and Proposal Writing classes. She has 27+ years’ experience providing strategic leadership in pursuit of professional and IT services contracts, serving as capture manager, proposal manager, writer, trainer, capture/proposal process developer, and institutional best practices expert.

As a former Navy Commander and with a 14-year career with Booz Allen, her background encompasses competitive intelligence and assessment, capture strategy and planning, offer definition, and proposal development. She has particular expertise in assisting clients with process and procedure development and methodology against industry best practices and standards. Brooke holds a Masters of Science in Telecommunications Management from the Naval Postgraduate School. She is also a Certified American Grant Writer and holds APMP certification.

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Class Price

$695 per student includes all training materials and handouts, and live instructor-led training. No discounts are available.

Cancellations and Transfers

Student substitutions are permitted at any time up to the start of the class (please notify your instructor so s(he) can forward the invitation to the substituted student).

Fourteen (14) days or more prior to the start of the class: No charges will be incurred for cancelling or transfer of class registration.

Thirteen (13) days or fewer prior to the start of the class: The full tuition is due. There is no credit available to transfer or refund. If rescheduling, an additional payment in the amount of the new registration will also be due.

Student No Show

If a student fails to attend class, the full tuition is due and there is no credit available to transfer or refund.


Refunds are made upon request only for registrations cancelled fourteen (14) calendar days, or more, prior to the class start date.


No recordings of Lohfeld Consulting Group classes are permitted or available.

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Lohfeld Consulting