Webinar replay – Top 10 ‘Go-to-Market’ Mistakes Made by Federal Contractors and How to Avoid Them

There are two proven axioms in Federal Government business development (BD) and capture: “You probably don’t know what you don’t know,” and “If you don’t already know who’s the ‘pigeon’ around the poker table, it’s mostly likely YOU!”

Surprisingly, many companies don’t know what they don’t know when it comes to market strategy and Go-to-Market planning, and they make the same mistakes over and over. In this webinar, we discuss the top 10 mistakes and how you can avoid them.

You’ll also learn that effective “B-to-G” BD and capture is a direct result of effective Go-to-Market strategy and execution, including:

• Government market analysis
• Target market identification
• Pipeline development
• Brand, image, and promotion
• Thought leadership
• Industry influencers
• Marketing campaigns
• BD campaigns
• Sales support

Designed correctly, a good Go-to-Market Plan will accelerate sales and increases market share.

Click to watch the webinar and download the webinar presentation.


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Lohfeld Consulting