The Ultimate Proposal Outline Development Guide

Here’s a link to The Ultimate Proposal Outline Development Guide by Brenda Crist, Vice President of Lohfeld Consulting Group, for the Association of Proposal Management Professionals (APMP) Winning the Business Journal.

In the article, Brenda states that it “is a universal truth that if you give three experienced bid and proposal professionals a request for proposal (RFP) with instructions, evaluation criteria, and requirements that are not well aligned, you will get three different proposal outlines. While all three can produce a compliant and responsive proposal, which outline is easier to evaluate and score? Which is more likely to produce a higher score?”

Click here to learn more about building the ultimate proposal outline: The Ultimate Proposal Outline Development Guide | Winning the Business

By Brenda Crist, Vice President at Lohfeld Consulting Group, MPA, CPP APMP Fellow

Lohfeld Consulting Group has proven results specializing in helping companies create winning captures and proposals. As the premier capture and proposal services consulting firm focused exclusively on government markets, we provide expert assistance to government contractors in Capture Planning and Strategy, Proposal Management and Writing, Capture and Proposal Process and Infrastructure, and Training. In the last 3 years, we’ve supported over 550 proposals winning more than $170B for our clients—including the Top 10 government contractors. Lohfeld Consulting Group is your “go-to” capture and proposal source! Start winning by contacting us at and join us on LinkedInFacebook, and Twitter.

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Brenda Crist