TArticles tagged with: proposal writing

Improve your Writing Series – Avoid Nominalizations in your Proposals

Use active verbs for clarity and effectiveness

One of the best ways to improve your writing is to use active verbs instead of nominalizations. What is a nominalization, anyway? A nominalization is a verb converted into a noun. Nominalizations come in two forms: Those that have endings such as -ment, -tion, -sion, -ing, and -ance Those that link with verbs such as achieve, effect, give, have, make, reach, and take. For example, “The last step is the collection of data for the monthly report.” is longer and less clear than: “The Program Manager collects data for the monthly report.” Eliminating a nominalization often reveals passive voice and enables you to correct that as well. There is always a verb hidden inside a nominalization. Consider: Conclusion – conclude Demonstration – demonstrate Analysis – analyze Optimization – optimize Solution – solve Possession – possess Realization – realize Collection – collect Examples of verb linkage nominalizations and the hidden verb … Continue reading Improve your Writing Series – Avoid Nominalizations in your Proposals

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10 Steps to creating high-scoring proposals

A modern perspective on proposal development and what really matters

Reprinted with permission from APMP-NCA eZine. I recently had the privilege of sitting down with Stacey Coolican, CEO of Coolican Consulting, to talk about the topics Bob Lohfeld and I wrote about in our book, 10 steps to creating high-scoring proposals. As a former Senior Contracting Officer with an unlimited warrant and over 20 years’ DoD experience including supporting Acquisition Category I (ACAT I) major weapons system programs, Stacey offers tremendous practical experience with accompanying insights that add another perspective to the suggestions Bob and I share in the book (excerpts below). Bob Lohfeld and I developed the 10 steps to creating high-scoring proposals presentation and book to share our modern perspective on proposal management and what matters within the proposal process. We walk through the source selection decision-making process and what the government evaluators and the final decision-maker look for as they review your proposals. We cover our strength-based solutioning process and the difference between … Continue reading 10 Steps to creating high-scoring proposals

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TRAINING: Proposal Writing to Win in the Digital Age

An online course to teach you how to modernize your proposal writing

In partnership with Washington Technology Description: This online course will teach you how to modernize your proposal writing to win in the digital age using persuasive, attention-grabbing techniques. A 2015 Microsoft study found that digital distractions have resulted in the average person having an 8-second attention span, less than a goldfish! A 2016 Harvard Business Review article stated that bad writing is the biggest productivity buster. Yet, we still write proposals the old-fashioned way, as if our evaluators have unlimited time and focus. Learning Objective: Learn how to write effectively in the digital age with techniques to capture the evaluators’ attention and bring home the win. Audience: Business development, capture and proposal professionals working in any market (Federal, State & Local, Commercial) Handouts: 1) 4 Tips for Effective Proposal Writing in the Digital Age 2) Exercises on Correcting Bad Writing Using Digital Marketing Techniques Course Length: 1 Hour Instructor: Lisa … Continue reading TRAINING: Proposal Writing to Win in the Digital Age

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Introduction to Strengths-Based Winning in Federal Contracting | Pre-conference workshop at Deltek Insight 2018 (PCW14)

Date: November 5, 2018 Time: 9:00 am – 12:00 pm Location: Deltek Insights 2018 Conference, Gaylord Texan Resort and Convention Center, Dallas, TX PCW14 – Introduction to Strengths-Based Winning in Federal Contracting Course Level: Intermediate Most of what professionals know about developing proposals is pure folklore. This class pulls back the curtain to reveal how the government actually evaluates proposals and what constitutes a strength to government evaluators. In this paradigm-shifting class, attendees will cast aside folklore and learn how to develop proposals that make it easy for the government to award you the contract. Attendees learn how to perform strength-based capture, strength-based solutioning, and strength-focused proposal reviews as well as write proposal text that highlights those strengths. After completing this course you will be able to: Understand what constitutes a Strength from the Federal Government evaluator perspective Solution Strengths as well as identify weaknesses, deficiencies, and risks of your offer that … Continue reading Introduction to Strengths-Based Winning in Federal Contracting | Pre-conference workshop at Deltek Insight 2018 (PCW14)

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