TArticles tagged with: proposal writing

Resumes for the Win

Resumes are the least appreciated proposal section.

Resumes are the least appreciated proposal section. Proposal Managers often delegate resume writing to inexperienced writers. Writers create resumes without understanding how to interview the proposed key or non-key personnel for winning content and without understanding the proposed solution. Proposal reviewers frequently spend little time on resume review. Yet, resumes may provide discriminating Strengths that result in the win. Exceeding Requirements In a best value trade-off bid, Federal Government evaluators use a scoresheet based on the evaluation factors to check the proposal for compliance and identify Strengths, Weaknesses, Deficiencies and Risks to justify a final score or rating. To rise to the level of a Strength, the feature (in this case, person) must offer proven benefits or results that exceed requirements and/or significantly reduce risk in a manner the customer values. Proposals frequently state that a person or group of proposed personnel meet or exceed requirements in terms of years … Continue reading Resumes for the Win

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Your proposal is not a story (and 10 tips for telling effective proposal stories!) | Oct. 27, 2020 Lohfeld Business Winning Webinar

Date: Tuesday, October 27, 2020 Time: 12:00 pm U.S. Eastern Daylight Saving Time Register now for this free Lohfeld Business Winning Webinar! Your proposal is not a story…but stories make your proposal better! Learn why you should approach your proposal from multiple entry points, rather than writing and reviewing it like a novel. Understand how to take advantage of corporate and employee stories to reinforce your value proposition. You’ll gain insight into how evaluators score and rate your proposal, why stories improve your score, and how to create stories that substantiate the discriminating Strengths of your solution. Lisa Pafe will provide 10 proposal story tips that you can put to use immediately to craft winning proposal narratives.   Who should attend: Anyone involved in solutioning, writing, and reviewing proposals should attend this webinar. Click to attend this free webinar Once you’ve registered, you’ll receive an email message confirming your enrollment status and … Continue reading Your proposal is not a story (and 10 tips for telling effective proposal stories!) | Oct. 27, 2020 Lohfeld Business Winning Webinar

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[Webinar replay available] Social distancing – Why it impacts your proposal writing (and 6 strategies for winning content) | Lohfeld Business Winning Webinar

Lohfeld Business Winning Webinar

Click to watch webinar replay and download presentation Social distancing creates obvious (and less obvious) change in the workplace. Working from home and remote locations, proposal teams and evaluators face new and different distractions. Evaluators contend with decreased time and concentration, so your proposals must grab and hold their attention with better written, compelling content. How will you deliver a sharpened message that communicates value? How will your writing change? How will you maintain your momentum with your team? In this webinar, you’ll learn methods and techniques to win in this time of change. We discuss how to: Write less dense text with more targeted sound bites. Structure your content for traditional written proposals—and virtual orals, videos, and team challenges. Make your proposal more visually appealing and impactful. Clearly communicate your discriminating value proposition. Capture evaluators’ attention during uncertain times. Join us to learn six strategies for adapting and changing … Continue reading [Webinar replay available] Social distancing – Why it impacts your proposal writing (and 6 strategies for winning content) | Lohfeld Business Winning Webinar

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Improve your Writing Series – Avoid Nominalizations in your Proposals

Use active verbs for clarity and effectiveness

One of the best ways to improve your writing is to use active verbs instead of nominalizations. What is a nominalization, anyway? A nominalization is a verb converted into a noun. Nominalizations come in two forms: Those that have endings such as -ment, -tion, -sion, -ing, and -ance Those that link with verbs such as achieve, effect, give, have, make, reach, and take. For example, “The last step is the collection of data for the monthly report.” is longer and less clear than: “The Program Manager collects data for the monthly report.” Eliminating a nominalization often reveals passive voice and enables you to correct that as well. There is always a verb hidden inside a nominalization. Consider: Conclusion – conclude Demonstration – demonstrate Analysis – analyze Optimization – optimize Solution – solve Possession – possess Realization – realize Collection – collect Examples of verb linkage nominalizations and the hidden verb … Continue reading Improve your Writing Series – Avoid Nominalizations in your Proposals

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