TArticles tagged with: proposal writing

How Much or How Little to Tell Staff About a Recompete

It’s better to inform your staff well in advance of any recompete

Companies have varying policies about how much they involve staff members in recompetes and when they do so. Some maintain an utter cone of silence except for the participation of the Project Manager. These companies usually don’t involve their staff because, they do not want to: Disrupt ongoing operations Alarm their staff and promote their risk of flight before they receive a new contract award Alert their staff to any staffing or pricing changes they are making such as the replacement of senior staff with more junior staff or a decrease in staffing levels However, this plan does not usually work, because if the company does not inform their staff about the recompete stage, a competitor will likely do so, or they will hear it through the office grapevine. Therefore, it’s better to inform your staff well in advance of any recompete for several reasons. For example, your staff can … Continue reading How Much or How Little to Tell Staff About a Recompete

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When to stop last-minute changes

Consider the type of change you are making and how it affects proposal timeliness and quality

One of a proposal team’s biggest frustrations is last-minute changes, which can introduce errors into written proposals or cause synchronization issues with oral proposal slides and scripts. Before making last-minute changes consider the type of change you are making and how it affects proposal timeliness and quality. Table 1 Column 1 lists welcome changes that can make a proposal more compelling or increase its score. Table 1 Column 2 lists unnecessary changes that may cause significant work, burn out team members, and not increase a proposal’s score. Table 1. Types of last-minute changes to consider If you routinely get a lot of last-minute changes: Provide leadership with a schedule and specify how last-minute changes affect delivery. Ask leadership to describe how unnecessary changes can improve the proposal’s score. Explain how the last-minute changes affect quality, timeliness, and team morale. By negotiating last-minute changes and picking your battles, you can gain … Continue reading When to stop last-minute changes

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50 Words and phrases that call attention to your benefits, strengths, and discriminators

Helps the customer recognize them and can help raise your proposal score

Calling out your benefits, Strengths, and discriminators helps the customer recognize them and can help raise your proposal score. You can call out benefits, Strengths, and discriminators using icons, graphics, tables, words, and phrases. Consider using any of the following 50 words or phrases to call attention to the benefits, Strengths, and discriminators in your proposal. Words Advantage Benefit Differentiator Discriminator Eclipse Exceed (requirements, service levels, acceptable quality levels) Excel Exclusive Go beyond Greater than High (confidence, marks, recruitment, retention, value) Low (risk, cost) Master More than Only Outclass (outdo, outshine, outstrip, outweigh) Over Pass Significant Singular Strength Surpass Top Transcend Unique Phrases Before using one of these phrases, connect it to a user requirement, quantify or qualify the phrase, and follow it with a proof point from your experience. A benefit of our approach is [fill in the blank] A differentiator of our approach is [fill in the blank] … Continue reading 50 Words and phrases that call attention to your benefits, strengths, and discriminators

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50 Words and phrases to ghost competitors

One of the best ways to influence a customer to select your solution

Building confidence in your solution and casting doubt on a competitor’s solution is one of the best ways to influence a customer to select your solution. In the proposal industry, we call that method ghosting the competition. The next time you want to ghost a competitor consider using one of the following 50 words and phrases. Words Deficiency Disbelief Doubt Dubious Flag Lack of faith Lack of confidence Low confidence Low recruitment Low retention Low value High risk Misgivings Misguided Mitigation Qualms Question Query Reservation Skeptical Suspicion Unbelievable Uncertainty Waver Weakness Phrases All things considered, you might [fill in the blank] Based on industry data, that approach has potential weaknesses because [fill in the blank] Beyond a shadow of a doubt, [fill in the blank] Having faith in that approach might be mistaken, because [fill in the blank] High-risk solutions include [fill in the blank], because [fill in the blank] … Continue reading 50 Words and phrases to ghost competitors

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