Insights Blog

NEW Lohfeld book released – 10 steps to creating high-scoring proposals: A modern perspective on proposal development and what really matters

We’re excited to introduce our latest book to you—10 steps to creating high-scoring proposals: A modern perspective on proposal development and what really matters—now available on Amazon in paperback and Kindle formats. Here’s an overview of our new book. (You can find out more about our other five books here.) Introduction Beth Wingate, President Bob Lohfeld developed the 10 steps to creating high-scoring proposals presentation that he and I expanded into this book to share our modern perspective on proposal management and what matters within the proposal process with our customers. We’re using these 10 steps to help our customers concentrate on what’s really important in proposal development and on best practices that may have fallen to the wayside because of different priorities within their organizations. In this book, Bob will walk you through the source selection decision-making process and what the government evaluators and the final decision maker look … Continue reading NEW Lohfeld book released – 10 steps to creating high-scoring proposals: A modern perspective on proposal development and what really matters

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Meet Liz Skarlatos: “Princess Leia” of capture managers

I asked Liz Skarlatos, Lohfeld Consulting Group Principal Consultant, who she would be if she were a character from popular fiction. She replied, “I aspire to be Princess Leia. Mainly because she’s spunky, feisty, and a leader. She was respected. There were women heroines before her, but she stood out. She wasn’t afraid to take a stand. I always loved that character—just not the hairstyle!” Liz may say she aspires to be Princess Leia, but her interview revealed to me that if the federal proposal arena is Star Wars, then she is Princess Leia. Liz is a top-notch capture manager who takes a stand for her captures and knows how to avoid common pitfalls so nothing gets in the way of her mission. Read the interview below to get her perspective on capture, and see for yourself how she embodies her icon. You’ll also get her perspective on trending mistakes … Continue reading Meet Liz Skarlatos: “Princess Leia” of capture managers

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Show me the money! (Part 5) Pipeline development: identifying relevant opportunities for pursuit

A Go-to-Market strategy series

Not to beat the same drum too much, but it is important to remember that research is king! As we reviewed in previous posts, conducting in-depth internal research of who you are, what you do, and how you do it is the first crucial step to uncovering the right target markets, positioning you to determine relevant opportunities, and providing the understanding of where you can make an impact. The second crucial step is the external research that determines where you are, where you want to be, and how to get there—what makes the most sense to your fundamental product and service offerings. For example, if you are a marketing services company that has concentrated in the healthcare field, your focus should not stray from that in your initial goals to expand with current customers and attract new customers. Therefore, it makes sense to focus your opportunities search within HHS, VA, … Continue reading Show me the money! (Part 5) Pipeline development: identifying relevant opportunities for pursuit

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An introduction to editing for non-editors (Part 2) – copy editing

In part 1 of this series, I explained the difference between content editing (big picture re-writes) and copy editing (fine-tuned corrections), and lamented that we’re not all lucky enough to work in proposal shops with dedicated editors. Too often, proposal managers and project staff are asked to edit proposals when they aren’t expert editors. This is overwhelming because there are too many rules and nuances in grammar to expect a non-expert to find and fix them all. The good news is that evaluators aren’t typically grammar experts either. This means evaluators typically only care about errors that are glaringly obvious, look sloppy, or make writing hard to understand. Instead of trying to fix every mistake (impossible!), non-experts tasked with editing a proposal—presumably under an unrealistic timeline—should prioritize the following five editing concerns. 1. Implement consistency in bulleted lists Bullets make important text stand out, so errors in bulleted lists stand … Continue reading An introduction to editing for non-editors (Part 2) – copy editing

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