Show me the money! (Part 4) Effective messaging and communications to attract and engage customers
As any gardener knows, without the proper care, your plants won’t grow and flourish! Well, the same can be said for your business. You must plan, prepare, and implement the… Continue reading Show me the money! (Part 4) Effective messaging and communications to attract and engage customers
Show me the money! (Part 3) Building your Go-to-Market strategy
As we discussed in our previous posts (What is Go-to-Market? and The data behind a Go-to-Market strategy), in order to build an actionable, comprehensive Go-to-Market (GTM) strategy, you must first… Continue reading Show me the money! (Part 3) Building your Go-to-Market strategy
Show me the money! (Part 2) The data behind a Go-to-Market strategy
Welcome! As we mentioned in our introductory post, What is Go-To-Market?, here is part 2 in our series discussing the importance of Go-To-Market (GTM) Strategy—a significant tool for successful business… Continue reading Show me the money! (Part 2) The data behind a Go-to-Market strategy
The IT Modernization Bill lives!
According to NextGov, Representative Will Hurd (R-Texas) will reintroduce the Modernizing Government Technology (MGT) Act this week. Hurd, with Representative Gerry Connolly (D-Virginia), originally sponsored MGT in September 2016 to… Continue reading The IT Modernization Bill lives!
An introduction to editing for non-editors (Part 1) – content editing
In an ideal world, we’d all work in proposal shops with dedicated proposal writers and editors. The proposal writers would interview SMEs to craft compelling, clean text, and the editor… Continue reading An introduction to editing for non-editors (Part 1) – content editing
Show me the money! (Part 1) What is Go-to-Market?
Welcome! Over the next few weeks, we will be posting a series on the importance of Go-to-Market (GTM) Strategy—a significant tool for successful business development and sales efforts. So, let’s… Continue reading Show me the money! (Part 1) What is Go-to-Market?
Preparing Section 508-compliant proposal documents using MS Word
We recently supported several proposal efforts that required submitting Section 508-compliant documents. (Section 508 of the Rehabilitation Act of 1973 requires that U.S. Government information and data should be accessible… Continue reading Preparing Section 508-compliant proposal documents using MS Word
Q&A Part 3 | Top 20 bids for 2017—and the market trends that will affect how you build your pipeline
We received a lot of audience questions during our recent Top 20 bids for 2017 webinar. Here is part 3 of our Q&A. Question: With more and more work going… Continue reading Q&A Part 3 | Top 20 bids for 2017—and the market trends that will affect how you build your pipeline
4 tips for effective proposal writing in the digital age
A 2015 Microsoft study found that digital distractions have resulted in the average person having an 8-second attention span—less than a goldfish! A 2016 Harvard Business Review (HBR) article stated… Continue reading 4 tips for effective proposal writing in the digital age
High value but not so high profile – GovCon
For the past 7 years, the total value of Indefinite Delivery Indefinite Quantity (IDIQ) contracts has kept pace with or exceeded the value awarded to definitive contracts. Agencies issue definitive… Continue reading High value but not so high profile – GovCon