
How difficult is it to collect proof points, metrics, resumes, or past performance related to an opportunity you’re trying to pursue? One way to improve access to your organization’s information assets and improve your win rate is by improving your internal Knowledge Management (KM) system(s). What is KM? Davenport[1] defines KM as “the process of capturing, distributing, and effectively using knowledge.” KM is a key element in successful business development (BD). Effective capture, storage, integration, and analysis of information is essential to understand and defeat your competition, create a winning solution, and represent your company as a capable, best choice for the job. Consider all the information you capture and maintain as a company: · Resumes · Past performance · Metrics · Boilerplate · Templates · Checklists · Best practices · Success stories and kudos · Financial data · Certifications and awards · Graphics · Debriefs · Lessons learned · … Continue reading Creating a unified corporate focus on winning new business through knowledge management