
Government Marketing Best Practices 2.0 is written by Mark Amtower and the Government Marketing University. The book is a compilation of 17 essays addressing topics including: “Strategic Planning” by Stephanie Geiger “Corporate Branding” by Eileen Rivera “Thought Leadership” by Mark Amtower “Public Relations” by Joyce Bosc “Positioning Your Digital Footprint for Growth” by Janet Waring “Importance of Content Creation” by Chris Parente The essays provide specific details describing how to market your business capabilities to U.S. Government customers. For example, in Mark Amtower’s essay, “LinkedIn and Social Selling,” he identified 552 company pages of federal departments, agencies, divisions, and offices communicating via LinkedIn. These pages allow companies to establish meaningful connections with government staff and interest them in their profile and company pages, where government staff can learn more about each company’s capabilities and start conversations. About the authors Mark Amtower has been an active GovCon market and strategy consultant, … Continue reading Book Review: Government Marketing Best Practices 2.0