TArticles tagged with: govcon

Book Review: Government Marketing Best Practices 2.0

Written by Mark Amtower and the Government Marketing University

Government Marketing Best Practices 2.0 is written by Mark Amtower and the Government Marketing University. The book is a compilation of 17 essays addressing topics including: “Strategic Planning” by Stephanie Geiger “Corporate Branding” by Eileen Rivera “Thought Leadership” by Mark Amtower “Public Relations” by Joyce Bosc “Positioning Your Digital Footprint for Growth” by Janet Waring “Importance of Content Creation” by Chris Parente The essays provide specific details describing how to market your business capabilities to U.S. Government customers. For example, in Mark Amtower’s essay, “LinkedIn and Social Selling,” he identified 552 company pages of federal departments, agencies, divisions, and offices communicating via LinkedIn. These pages allow companies to establish meaningful connections with government staff and interest them in their profile and company pages, where government staff can learn more about each company’s capabilities and start conversations. About the authors Mark Amtower has been an active GovCon market and strategy consultant, … Continue reading Book Review: Government Marketing Best Practices 2.0 →

[Webinar replay available] An insider’s look at government source selection – how it really works and what you need to know: Part 2

Lohfeld Business Winning Webinar

Our free two-part series examines the Federal Government acquisition and source selection life cycle with our experts in DOD, GSA, and civilian agency acquisition and source selection. We discuss: Procurement Planning – How does the government prepare for their procurements? (Part 1) Proposal Evaluations – What is the evaluator’s approach to evaluating and scoring proposals? (Part 1) Bidder Discussions – What is the government’s approach to conducting discussions? (Part 2) Making the Award – What are the government’s approach and considerations in making the source selection? (Part 2) Click to watch webinar replay Part 1 covers procurement planning and proposal evaluations. Part 2 covers government discussions and source selection Who should watch: Listen to experts with first-hand knowledge of source selection and evaluation processes and gain insights to help improve your solicitation responses. Those involved in Executive Management, Business Development, Capture, Pricing, and Bid and Proposal efforts will benefit from … Continue reading [Webinar replay available] An insider’s look at government source selection – how it really works and what you need to know: Part 2 →

[Webinar replay] An insider’s look at government source selection – how it really works and what you need to know: Part 1

Lohfeld Business Winning Webinar

We examine the Federal Government acquisition and source selection life cycle with our experts in DOD, GSA, and civilian agency acquisition and source selections in part one of our two-part series. We discuss: Procurement Planning – How does the government prepare for their procurements? (Part 1) Proposal Evaluations – What is the evaluator’s approach to evaluating and scoring proposals? (Part 1) Bidder Discussions – What is the government’s approach to conducting discussions? (Part 2) Making the Award – What are the government’s approach and considerations in making the source selection? (Part 2) Part 1 covers procurement planning and proposal evaluations. Part 2 covers government discussions and source selection. Click to watch webinar replay and download presentation Who should watch Listen to experts with first-hand knowledge of source selection and evaluation processes and gain insights to help improve your solicitation responses. Those involved in Executive Management, Business Development, Capture, Pricing, and … Continue reading [Webinar replay] An insider’s look at government source selection – how it really works and what you need to know: Part 1 →

GWACs, BICs, & Category Management: Where does Small Biz fit? | Amtower Off Center

The impact of GWACs and IDIQs on small businesses

Click here to listen to Mark’s interview On January 7, 2020 on Amtower Off Center, host Mark Amtower interviewed Bob Lohfeld, Founder and CEO of Lohfeld Consulting Group and Kevin Plexico, Senior Vice President, Information Solutions of Deltek on identifying, pursuing, bidding and winning contracts. This was a wide-ranging discussion focused on: GWACs and their growth over the past five years response times for task orders shrinking “best in class” contracts category management how long out you should plan if you want to win a prime spot on a GWAC the impact of GWACs and IDIQs on small businesses Hosted by nationally-known speaker and consultant Mark Amtower, Amtower Off Center highlights the good, the bad, the ugly and the just plain silly of doing business in the government market. Every week experts join Mark for a lively discussion of current issues facing the government contractor community. Bob Lohfeld, … Continue reading GWACs, BICs, & Category Management: Where does Small Biz fit? | Amtower Off Center →