Articles tagged with : pursuit

6 ways your proposal can fail – and how to avoid them

I received a call from a mid-sized large business that had submitted a proposal for IT services and had just learned their proposal did not make competitive range. They were irate and wanted to protest, alleging that the government had not fairly evaluated their proposal. They had hired a proposal consultant, spent lots of money developing their proposal, and were assured their proposal was professionally done. Before filing the protest, the company asked me to review their proposal. Here’s what I found when I did the review and what I told them. Professionally developed proposals always have the same characteristics — they are compliant, responsive, compelling, and customer focused. They present a solution that is easy to evaluate and score well — and they are aesthetically attractive. I used each of these criteria while reviewing this company's submission. Compliance The proposal’s structure is expected to follow the request for proposal’s (RFP)...

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Audio Tip: Positioning to win

Tips for positioning your company effectively by asking the right questions

Alternative content This month, capture and proposal development expert and columnist for Washington Technology magazine, Bob Lohfeld, offers tips for positioning your company effectively by asking the right questions. Ever wonder why some companies appear to be the odds-on favorite to win a contract? Positioning is one of the fundamental steps in capture management. A well-orchestrated, pre-RFP ritual goes on long before a procurement is released for bid. Throughout the positioning ritual, companies aim to be viewed by the customer as one of the small group of top contenders for award. A positioning score card is a useful tool to assess how well you are positioned. A typical scorecard measures the effectiveness of your positioning campaign. It describes each positioning objective and the criteria used to assess how well you achieved each objective. Here are the basics to include on your positioning scorecard: Do you understand the requirements and objectives?...

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Resolve to Improve Your Win Rate

Focus on capture management and associated activities from the decision to pursue through award.

Let it be resolved that this will be the year in which we raise our new business win rate, write better proposals that cost us less to create, and leave the practice of working to exhaustion on late-night proposals as our final fond memory from the year now past. This New Year’s resolution will probably be made by executives at half the companies that work in the highly competitive government technology market. Yet few companies will change how they pursue new business, prepare for proposals, or handle the demanding task of writing proposals when the request for proposals arrives. To help achieve this New Year’s resolution, let’s focus on capture management and what companies should do from the time they decide to pursue a new opportunity until the award is made. Along with examining the capture management process, we will explore each of its activities. Capture management is a defined,...

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