
I am so tired of recycling. There, I said it. No, I’m not talking about bottles, cans, and old newspapers. I’m talking about content. Have you noticed how many authors and speakers recycle their content? They put a new title on it, but when you read the article or watch the webinar, the content is tired, repetitive, or at best reprocessed. Too many are heeding the content marketing experts who advise us to re-use, recycle, re-purpose. These experts recommend content recycling campaigns with a strategy, tactics, and calendar to get maximum value out of each product. According to some content marketing gurus, one piece should yield 20 products. Content marketing philosophers go so far as to make an analogy to Thanksgiving leftovers. The turkey is the main event, but certainly we can turn the bird into sandwiches, hash, and casseroles. Others are romantics, calling the content reimagined. The more practical … Continue reading Stop boring us with recycling