TArticles tagged with: competitive assessment

How do you measure and validate capture progress?

During Bob Lohfeld’s recent Bold trends in capture and proposal management webinar, part of the Lohfeld Business Winning Webinar Series, Bob presented some of the more interesting trends in capture and proposal management and discussed how these are changing the competitive landscape for companies looking to increase their win probabilities. Bob answered a number of questions for webinar participants during and after the webinar. This blog series presents those questions and Bob’s answers. Q: Using the dashboard in slide #9, how are you creating a score, and how is the score being validated? I see a number, but what created that score? A: You can use numbers instead of colors to assess how well each activity is performed. Don’t make the math too complicated. You can equate a numerical rating of four to a blue score, three to a green score, and so on. Personally, I prefer the color scores … Continue reading How do you measure and validate capture progress?

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