TArticles tagged with: APB writing method

Improving the quality of proposal content with the APB Writing Model – Part 3

Getting your team on board with APB

In the last two posts, I introduced the APB writing methodology to improve the quality of your proposal content and help reticent writers on your team. In this post, I will wrap up the series by sharing some approaches to get your team on board and indoctrinate APB as the standard for all your proposals. How to get buy-in and commitment will vary depending on your context, but I’ve provided some general tips for implementation. I recommend introducing the APB writing concept to the broadest group of people involved in your proposals as possible. Your writers and SMEs need to understand how to do what you’re asking of them. Reviewers need to be aware of what you’re asking the writers to do so they can have informed reviews. As you cover the APB principles, your reviewers will understand how to review proposals like evaluators do as you expose them to … Continue reading Improving the quality of proposal content with the APB Writing Model – Part 3

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Improving the quality of proposal content with the APB writing model – Part 2

The APB method simplifies writing tasks and makes it easy for the government to evaluate your text

In the last post of the APB writing model series, I argued that training your proposal team to follow a standard writing model is the best approach for improving proposal content. In this post, I’ll introduce you to the APB writing model you should implement and describe the benefits this writing model achieves. After reading this post, you’ll be ready to transform your bids. The APB model stands for approach, process, and benefits. I liken the APB model to a police officer’s All Points Bulletin. A cop’s APB makes what they’re looking for abundantly clear so other officers won’t miss it. In the same way, your writing needs to make your strengths abundantly clear to evaluators so they won’t miss them. The APB structure gives the evaluators all the detail in an easy-to-read format so they can find and record those strengths and rate your proposal as outstanding. In addition … Continue reading Improving the quality of proposal content with the APB writing model – Part 2

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