Category: Advice

RFPs regularly ask bidders to demonstrate understanding. The understanding section(s) is challenging to write. Your understanding sets the stage for the solution you propose and its substantiated benefits. A mediocre… Continue reading Do you understand how to show you understand? (Part 1 of 2)

I asked Liz Skarlatos, Lohfeld Consulting Group Principal Consultant, who she would be if she were a character from popular fiction. She replied, “I aspire to be Princess Leia. Mainly… Continue reading Meet Liz Skarlatos: “Princess Leia” of capture managers

Not to beat the same drum too much, but it is important to remember that research is king! As we reviewed in previous posts, conducting in-depth internal research of who… Continue reading Show me the money! (Part 5) Pipeline development: identifying relevant opportunities for pursuit

In part 1 of this series, I explained the difference between content editing (big picture re-writes) and copy editing (fine-tuned corrections), and lamented that we’re not all lucky enough to… Continue reading An introduction to editing for non-editors (Part 2) – copy editing

As any gardener knows, without the proper care, your plants won’t grow and flourish! Well, the same can be said for your business. You must plan, prepare, and implement the… Continue reading Show me the money! (Part 4) Effective messaging and communications to attract and engage customers

As we discussed in our previous posts (What is Go-to-Market? and The data behind a Go-to-Market strategy), in order to build an actionable, comprehensive Go-to-Market (GTM) strategy, you must first… Continue reading Show me the money! (Part 3) Building your Go-to-Market strategy

Welcome! As we mentioned in our introductory post, What is Go-To-Market?, here is part 2 in our series discussing the importance of Go-To-Market (GTM) Strategy—a significant tool for successful business… Continue reading Show me the money! (Part 2) The data behind a Go-to-Market strategy

According to NextGov, Representative Will Hurd (R-Texas) will reintroduce the Modernizing Government Technology (MGT) Act this week. Hurd, with Representative Gerry Connolly (D-Virginia), originally sponsored MGT in September 2016 to… Continue reading The IT Modernization Bill lives!

In an ideal world, we’d all work in proposal shops with dedicated proposal writers and editors. The proposal writers would interview SMEs to craft compelling, clean text, and the editor… Continue reading An introduction to editing for non-editors (Part 1) – content editing

Welcome! Over the next few weeks, we will be posting a series on the importance of Go-to-Market (GTM) Strategy—a significant tool for successful business development and sales efforts. So, let’s… Continue reading Show me the money! (Part 1) What is Go-to-Market?