Meet Our Consulting Team
The following is a representative sample of our more than 50-member consulting team.
, Managing Director – Corporate Development, BA, APMP 2013 CEO and Fellow, Proposal Manager, Writer, Editor, Graphics Designer
An experienced proposal manager specializing in managing task order proposals with more than 25 years' proposal development, management, and corporate communications experience. Expertise includes assisting clients develop proposals, improve proposal operations, and build corporate communications programs. Served as a Proposal Center Director for Lockheed Martin and for Management Systems Designers, Inc. (MSD) (acquired by Lockheed Martin). Is the 2013 CEO, 2012 COO, and 2010-2011 International Director of Education for the Association of Proposal Management Professionals (APMP) and past President of APMP’s National Capital Area (NCA) Chapter. As the knowledge expert at APMP, is the go to person for industry best practices. Inducted as an APMP Fellow in June 2010. BA, Fine Arts (minor in Government), College of William and Mary. Holds APMP accreditation. Top Secret clearance.
, Principal Consultant, BA, PPM.APMP, Proposal Manager, Production Expert
Experienced proposal specialist with background working for product and professional services companies serving federal and commercial markets. Highly skilled in proposal process coordination, proposal strategy development, and project management. Microsoft-accredited professional. Served as Director-at-Large for Association of Proposal Management Professionals (APMP) National Capital Area (NCA) Chapter Board of Directors and chaired NCA’s 2010 and 2011 Mid-Atlantic Proposal Conference & Expo Chairperson. BA, Psychology and Criminology/Criminal Justice, University of Maryland (Cum Laude) and Master’s Certificate in Project Management, George Washington University. Holds APMP Professional-level accreditation.
, Managing Director – Strategic Solutions, MPA, PPF.APMP, Capture Manager, Proposal Manager, Technical Writer
More than 25 years’ experience providing capture, proposal, and program management support for IT companies serving the federal market. Helps qualify new business opportunities, conducts research and performs competitive analyses, implements capture plans, facilitates bid no/bid decisions, and manages proposal efforts. Functional experience includes network management, help desk/call center management, systems integration, business transformation, and change management. Prior experience includes serving as Proposal Manager for Harris and TechTeam (now Jacobs). Past President of the Association of Proposal Management Professionals (APMP) National Capital Area (NCA) Chapter. Holds APMP Professional-level accreditation. Information Technology Infrastructure Library (ITIL) certified. MPA, Public Administration, American University. APMP Fellow.
, Principal Consultant, MA, PPF.APMP, Capture Manager, Proposal Manager, Technical Writer
Has 20+-year record of winning multi-million dollar federal contracts for major high-tech companies, including Computer Sciences Corporation (CSC), Oracle, and SAIC. Proven skills throughout the business development life cycle, including sales, capture management, proposal management, and program management. Special abilities include providing technical writing, formulating strategies, identifying win themes and discriminators, integrating capabilities of diverse organizations to create seamless offerings, developing pricing strategies, and managing all technical and logistical aspects of proposal preparation. Holds Association of Proposal Management Professionals (APMP) Professional-level accreditation. APMP Fellow. MS, Chinese, Stanford University. Top Secret clearance.
, Principal Consultant, AM.APMP, MS, Proposal Manager, Volume Lead, Infrastructure/Best Practices Specialist, Technical Writer
Has 15 years’ experience providing strategic leadership in pursuit of professional and IT services contracts, serving as capture manager, proposal manager, trainer, capture/proposal process developer, and institutional “best practices” expert. As a former Navy Commander and with a 14-year career with Booz Allen, background encompasses competitive intelligence and assessment, capture strategy and planning, offer definition, and proposal development. Particular expertise in assisting clients with process and procedure development and methodology against industry best practices and standards. MS, Telecommunications Management, Naval Postgraduate School. Top Secret clearance.
, Proposal Manager
More than 24 years’ experience with federal, state, and commercial proposals in oral presentation development and coaching, conceptual art and graphics development, information architecture and web portal development, and proposal management/volume lead. As a proposal and oral presentation specialist, works extensively with both experienced and inexperienced speakers to prepare and structure their message for oral presentation and other speaking engagements. Managed teams of more than 50 people and oral presentations spanning up to 5 days. His unique combination of levity, creative skills, and attention to compliance has produced some of the industry’s most successful oral presentations, securing billions of dollars in awarded contracts.
, Proposal Manager
Has more than 30 years’ business development expertise—focused primarily on DoD and commercial sectors—encompassing marketing and capture management through proposal development, management, review, and post-award activities. Background includes broad experience in leadership, management, consultant, and analytical roles both in the civilian sector (for TRW, now Northrop Grumman) and the U.S. Army. Has served as lead Price-to-Win (PTW) analyst on critical, must-wins on more than 20 DoD and other federal opportunities with values up to and over $10B; and as PTW instructor for students across the United States and in Canada. MS, International Relations, Troy State University.
, Market Researcher, Competitive Intelligence Analyst
Over 20 years’ IT and logistics management experience, specializing in competitive intelligence and strategy consulting focused on specific procurement opportunities within DoD, intelligence community (IC), and civilian agencies. Served as Head of Consulting for Federal Sources, Manager of Competitive Intelligence for BearingPoint, and Research Manager for Knowledge Consulting. MLS, Information Management, University of Maryland.
, Conceptual Artist/Graphics Designer
More than 15 years’ experience providing graphics-design proposal support to Fortune 500 companies, including serving as a conceptual artist able to take ideas from technical personnel and subject matter experts and render graphics that reflect those ideas. Conceptualizes and develops exhibits for proposals from simple organization charts to complex 11x17 foldouts. Expert in providing proposal composition and layout leadership, drafting and enhancing technical illustrations for proposals, and providing creative presentations for orals. BS, Graphic Design-Advertising, University of Maryland.
, Senior Management Advisor
Over 30 years' experience in aerospace and defense markets. Served as Deputy Administrator and Acting Administrator for NASA overseeing all agency operations and as Associate Administrator for Space Flight overseeing human space flight, the Space Shuttle, and the International Space Station. As Associate Administrator for Safety and Mission Assurance, oversaw 60 shuttle flights without mishap. Served as Space Shuttle Commander on two flights and crew member on a third. Graduate of the Air Force Academy. MS, Information Systems, George Washington University.
, Large-scale Federal Contracts Subject Matter Expert (SME)
Over 25 years’ experience in federal IT sector, primarily at Lockheed Martin. Extensive expertise in new business capture cycle, including comprehensive offer design, competitive Black Hat assessments, color team reviews, price-to-win (PTW)/business case modeling, key personnel evaluations, and orals preparation. In-depth experience in all phases of business performance at corporate and program levels covering multiple service delivery models, mergers and acquisition (M&A) due diligence teams, and program profitability improvement initiatives. Provides executive-level consulting for corporate M&A strategies, planning and integration, and operational improvements of division-level performance and strategic programs. MGA, Applied Management, University of Maryland.
, Proposal Coordinator
Experienced in organizing, managing, coordinating, and editing proposals (as well as deliverables and documentation) ranging from simple to complex and small to multimillion dollars in response to government RFPs. Provides writing and editing expertise for technical, résumé, executive summary, management, and past performance sections, checking for compliance, grammar, syntax, and style. Specialties include résumé and past performance development. MS, Social Work (MSW), Ohio State University.
, Volume Lead
Business development professional, technical writer, and certified project manager with more than 25 years’ IT, environmental science, and healthcare industry experience. As proposal section lead and book boss for major federal, state, and municipal bids, developed and wrote fully compliant and responsive bids for deals ranging from $2M to $20B. Adept at RFP analysis, proposal outline and volume management, writing/editing, executive summary development, past performance development, résumé development, and color team facilitation and review for both oral and written proposals. Works with subject matter experts to write technically compliant and responsive proposals to meet all RFP requirements. Holds Association of Proposal Management Professionals (APMP) accreditation and Project Management Professional (PMP) Certification. BS, Computer Science, University of Maryland.
, Principal Consultant, AM.APMP, MS, Capture Manager, Proposal Manager, Volume Lead
Kristin Pennypacker specializes in competitive strategy and proposal management to win strategic opportunities in DoD and civil markets. She provides strategic leadership and coaching for both capture and proposal efforts, working with senior managers and staff on all aspects of procurements, including competitive assessment, capture strategy, offer definition, and proposal development. An experienced proposal manager, Kristin’s expertise encompasses managing responses to large DoD procurements as well as task order proposals.
Prior to joining Lohfeld Consulting Group, Kristin was a program manager for a large IDIQ ($1B) contract and a former Critical Strategic Initiatives (CSI) “blackbelt” in capture strategy and proposal development with Booz Allen and Hamilton. She has more than 14 years’ experience providing strategic leadership as well as capture and proposal management for federal civil, defense, and security procurements. As a “blackbelt” in Booz Allen’s CSI Team, Kristin helped to institutionalize best practices and competitive methods through consulting, providing hands-on expertise, and coaching to capture managers and proposal teams. Kristin also led the proposal management consulting service offering for CSI. Before joining the capture strategy and proposal group, Kristin led a client-delivery team of information assurance and systems engineering professionals supporting clients at SPAWAR System Center–San Diego.
Kristin is an active member of the Association of Proposal Management Professionals (APMP) National Capital Area (NCA) Chapter and is a member of NCA’s Speaker Series Planning Committee. She holds Foundation-level Accreditation from APMP.
, Production Specialist
Experienced in handling formatting, layout, editing, and printing of documents large and small; determining formatting and production requirements for large projects, including proposals; and managing the production process. Formats and edits proposals, reports, and oral presentations. Creates and uses customized templates, styles, macros, and toolbars. Maintains version control of files and works closely with authors/client to create optimal product. Extensive experience with Adobe PageMaker, Adobe InDesign, Adobe Acrobat, MS PowerPoint, MS Word, MS Excel, MS Project, MS Outlook, MS Visio, Lotus Notes, WinZip, and various browsers and internet security programs.
, Principal Consultant, PPM.APMP, Capture Manager, Proposal Manager, Process Improvement Specialist
Lisa brings 24 years’ experience in management consulting, marketing, business development, project management, and proposal management. Her experience also encompasses project management, business process improvement, and organizational change management. She is a Project Management Institute (PMI) certified Project Management Professional (PMP) and holds APMP Professional-level accreditation. She is a trained Internal Auditor for ISO 9001:2008. Lisa has managed hundreds of winning government proposals and brings extensive experience in all aspects of business capture and proposal operations.
As Vice President of Corporate Development and Proposal Operations for Ace Info Solutions, Inc., Lisa was responsible for the company's full opportunity life cycle, including positioning to win through branding, marketing, BD, strategic teaming arrangements, and capture and proposal management activities. Previously, she was President of Vision Consulting, Inc., where she provided capture and proposal management, process improvement, and organizational change management services; Vice President of Business Development for GovConnect, Inc.; and Director of Marketing Services for MAXIMUS, Inc.
Lisa is an active member of the Association of Proposal Management Professionals (APMP) National Capital Area (NCA) Chapter and a member of NCA’s Speaker Series Planning Committee.
, Principal Consultant, Capture Specialist, Strategy Developer, Volume Lead
An experienced capture specialist, strategy developer, and volume lead with more than 30 years’ experience winning unclassified and classified contracts in the DoD, federal, and international markets. Broad background in business development, marketing, capture, engineering, and training encompasses all aspects of capture management from pre-RFP through proposal development.
Served as Sector Director of Strategic Captures for Northrop Grumman’s Electronic Systems sector, where he provided expert guidance and support to all “must win” captures. Previously, led the sector’s Capture Leadership Center, where he developed win strategies for over 150 captures and led a team of capture and proposal experts in development of winning captures and written/oral proposals for large systems, sensors, products, and technologies. Concurrently, held second full-time job as a Navy Reserve officer, applying his leadership skills begun at the U.S. Naval Academy to lead four commands. Retired as a captain (O-6).
, Principal Consultant and Practice Leader, Go-to-Market Strategy and Execution
Executive management consultant focused on successful planning and execution of marketing, business development (BD), and business management strategy programs, processes, and metrics applicable to multiple industries with special focus on contractors supporting the Federal Government. Leads Lohfeld Consulting Group’s Go-to-Market Strategy and Execution Practice, providing federal contractor clients with proven, tailored plans, practices, and methodologies for government market analysis, target market identification, pipeline development, branding, image and promotion, thought leadership, industry influencer positioning, marketing campaigns, BD campaigns, and sales support.
Management consulting clients span large enterprises (CSC, Deloitte, ITT Exelis, SAIC/Leidos, Markel), mid-sized businesses (Aquent, Datatel, Deltek, Systems and Computer Technology (SCT)/SunGard), small firms (INF Robotics, Native American Management Services, Riva Ridge Capital Management), and international companies (Amdocs of Israel, Capgemini of France, and USE of China).
Achievements include announcing IBM’s AS/400 and RISC System/6000, expanding SAIC’s commercial market, expanding Unisys’s international market, and launching USA TODAY for Gannett. Industry recognitions include earning IBM’s Outstanding Achievement in Marketing award, IBM’s Award of Excellence, and the Malcolm Baldrige National Quality Award as part of an IBM site team.
In partnership with George Mason University (GMU) and Capitol College, co-founded and co-directs Government Market Master™ Executive Education Certificate Program. Serves as Adjunct Professor of Marketing for GMU’s School of Management and Volgenau School of Engineering. Teaches at executive education, graduate, and undergraduate levels.