Training / Generative AI Power User Immersion Program

Generative AI Power User Immersion Program

Lohfeld’s Gen AI Power User Immersion Program helps your people quickly learn the power of GenAI by working on an opportunity that you select from your pipeline in a structured learning environment.

Put distance between yourself and your competitors by getting the benefits of GenAI faster and at less cost through Lohfeld’s Generative AI Power User Immersion Program.

Lohfeld Consulting Group can help your proposal team learn a radically new way of planning and preparing proposals, by using generative AI (GenAI). With our GenAI Power User Immersion Program, your teams will quickly learn to achieve GenAI’s promise of dramatic reductions in the time and cost of proposal development. Two GenAI-trained proposal experts lead your proposal professionals through a six-week in-house program to prepare proposal content for a Request for Proposal that you select. 

Boost your proposal staff up the GenAI learning curve through structured workshops, demonstrations, and 1:1 coaching on a secure, private GenAI platform specifically designed for GovCon proposal development.

AI-Assisted Proposal Development

Secrets to Creating High-Scoring Proposals Using Generative AI.

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You buy GenAI tools to reduce labor cost* and increase win rate, but your proposal professionals and subject matter experts need an understanding of how and when to apply AI tools to deliver those improvements. We know you can’t afford to take your key people away from working on opportunities in your pipeline for extended training, so Lohfeld Consulting is partnering with Procurement Sciences (PSci) to offer a six-week GenAI Power User Immersion Program. Keep capture and proposal development on schedule while your people accelerate up the GenAI curve!

In our Power User Immersion Program, we provide two GenAI-trained proposal experts who work with your proposal team in a structured learning environment hosted on PSci’s Awarded.AI platform. Before the six-week program begins, PSci sets up your GenAI environment, and we assist as PSci and you curate and upload your data library. 

Once the program begins, our Lohfeld consultants guide your people through the development of actual proposal content on the opportunity that you have selected. Your people never stop working on the opportunity while receiving the practical, hands-on instruction they need to make GenAI an integral part of your proposal development process.

* Forrester Research study New Technology: The Projected Total Economic Impact™ Of Microsoft Copilot For Microsoft 365 quantifies the potential return on investment (ROI) of using Copilot. Some key points are: Onboarding efficiency. The study found a reduction in onboarding times by up to 30%, leading to improved employee satisfaction and operational speed. A strong ROI. Projected at 112% to 457%, this return on investment demonstrates the tool’s substantial financial impact with a projected net present value of $19.1M to $77.4M. Increased productivity. Using Copilot’s relevant content, templates, and suggestions, users can create documents faster and with less effort. Operational savings. The report found up to a 0.7% reduction in total expenditures, reflecting increased efficiency and productivity. Revenue increase. Copilot has the potential for up to 4% revenue growth through improved market strategies and customer engagement. Source:

What you will learn

The Lohfeld GenAI Power User Immersion Program will help your company by:

  • Establishing your own secured GenAI tenant and corporate library using PSci’s Awarded.AI platform, to be hosted in your company’s virtual private cloud or a PSci-hosted environment, whichever you prefer. 
  • Giving up to 20 of your personnel a thorough grounding in the fundamentals of GenAI and use of the Awarded.AI platform in our three-day Generative AI for Proposal Professionals class. We customize the class exercises for an RFP of your choice.
  • Accelerating your staff’s proficiency with GenAI while they continue to work on your selected opportunity. We provide two GenAI-trained proposal consultants who provide 1:1 assistance, exercises, reviews, and office hours to coach students in a structured learning environment. Students create solutions that showcase scoreable strengths, compliant and easy-to-score outlines, and draft proposal artifacts, such as past performance, resumes, and technical and management sections.
  • Creating custom prompts that implement your company’s best practices to start your own prompt library. 
  • Familiarizing your proposal professionals with Lohfeld best practices that have been proven to increase win rates and writing GenAI prompts to implement them.

Download the Power User Immersion Program brochure.

Who should attend

Who should attend

  • Company Executives
  • Project Managers
  • Market Research Professionals
  • Competitive Intelligence Professionals
  • Business Development Professionals
  • Capture Management Professionals
  • Technical Professionals
  • Proposal Management Teams
  • Proposal Managers
  • Volume Leads
  • Subject Matter Experts
  • Proposal Writers
  • Editors
  • Graphic Artists
  • Orals Coaches
  • Proposal Color Team Reviewers

(Eligible for 12 APMP CEUs)


Training / Generative AI Power User Immersion Program

Program Pricing / Private Training

  • AI Licenses. The Awarded.AI licenses are provided by PSci. You buy licenses on a per-seat basis, for a minimum period of 12 months.
  • Lohfeld Training. The Generative AI for Proposal Professionals private training class for up to 20 students includes content customized to an RFP of your choice.
  • Lohfeld GenAI Proposal Consultant Support. Lohfeld provides two principal consultants who are assigned half-time to your approximately 2.5-month engagement. They attend the training class, assist in setting up your corporate data library in the Awarded.AI tenant, and facilitate the weekly program activities.
  • Class Cost. The cost can vary depending on the experience of your personnel and any special requests you might have.
  • Private Classes. The GenAI User Immersion Program is a private training program.  We currently do not provide a public training option at this time.

ONLINE / Pre-Program 0123456

Before the Six-Week Program Begins

  • You select your team so PSci can establish your secure Awarded.AI tenant and set up user accounts for the program.
  • Lohfeld consultants attend your discussions with PSci and assist in identifying documents and establishing your corporate data library of past performance, resumes, offerings, and other relevant information for the program proposal.
  • Lohfeld consultants survey your team to align the experience of your team with the customized content of workshops and GenAI environment (such as prompts) as needed.

ONLINE / Week 1 123456

Week One: Generative AI For Proposal Professionals Class

  • Your team attends the three-day Lohfeld Generative AI for Proposal Professionals class. In advance, Lohfeld customizes the in-class exercises using the RFP you have selected, thereby giving the students the most relevant learning experience possible. The class is conducted in a training environment with the same PSci GenAI platform as the program.
  • Your team performs self-directed review of the vendor familiarization videos in the PSci environment and explores the platform capabilities.

ONLINE / Week 2 123456

Week Two: Preparation, Acclimation, and Training

  • You familiarize your team and the Lohfeld proposal consultants with the capture pursuit, including analysis of the customer requirements, objectives, and goals; win strategy; value proposition to the customer; competitive assessment; solution (to date); and associated strengths and discriminators.
  • You familiarize your team and the Lohfeld consultants with your proposal process and associated templates for this effort.
  • Lohfeld consultants conduct a hands-on workshop to immerse your team in the features, functionality, and navigation of the Awarded.AI platform.
  • Lohfeld consultants demonstrate retrieval augmented generation (RAG) search of the corporate data that you have selected and uploaded into the GenAI environment and demonstrate the development of custom prompts.

ONLINE / Week 3 123456

Week Three: Build Storyboards for Management and Technical Volume Sections

  • Lohfeld consultants take your team through exercises illustrating GenAI’s capabilities and limitations for assessing RFP requirement compliance and traceability.
  • Lohfeld consultants guide your team through using GenAI to populate storyboards for solutioning and setting the voice, tone, style, and creativity of GenAI narrative output.

ONLINE / Week 4 123456

Week Four: Build Value Proposition Stories

  • Lohfeld consultants guide your team through using engineered prompts, chain of thought, and prompt library “canned” prompts to generate structured narrative.
  • Your team practices using GenAI to create value proposition stories that highlight the unique value you bring to the customer. These narrative elements are incorporated into your proposal narrative.

ONLINE / Weeks 5 & 6 123456

Weeks Five and Six: Draft High-Quality Proposal Content for Technical or Management Solutions and Selected Evaluation Criteria 

  • Your team, under the guidance of the Lohfeld consultants, applies your proposal standards and Lohfeld best practices to generate proposal narratives and other proposal content, such as resumes.
  • Your team uses the compliance/responsiveness review function in Awarded.AI for feedback on narrative completeness, evaluation risks, ideas for increased differentiation, and readability. They then revise their narratives to maximize scoring potential in preparation for color team review.
Training / Generative AI Power User Immersion Program

About your Instructors

Vice President

Bruce Feldman

Principal Consultant, Subject Matter Expert in Space and National Intelligence, Lead AI Trainer


Bruce brings more than 30 years of experience as a subject matter expert (SME) in business development, capture management, and proposal development specializing in Space and National Intelligence programs for the U.S. Air Force (USAF), U.S. Space Force (USSF), Intelligence Community (IC), Office of the Secretary of Defense (OSD), Department of Defense (DOD) 4th Estate, and Combatant Commands.

He leads Lohfeld Consulting Group’s Artificial Intelligence (AI) initiatives and is the lead trainer for our Generative AI for Proposal Professionals classes, a trainer for our Capture Management and Strength-Based Winning® classes, as well as a consulting advisor. 

Prior to joining our team, Bruce was the Senior Vice President for Business Development for SAIC’s $3B National Security and Space Sector. He also served as Chief Growth Officer for Engility, Senior Vice President of QinetiQ North America, Vice President of GCI, Inc. (a subsidiary of General Dynamic Information Technology (GDIT)), and Research Staff Analyst for TASC, Inc.

Bruce is a retired Lt. Col., USAF Reserve, and previously an active-duty USAF officer. He served as the Defense Information Systems Agency (DISA) Detachment Commander at the National Military Command Center (NMCC), as Chief of Mission Planning for the USAF Space and Missile Center, and on active duty at the National Security Agency (NSA).


  • BA in Chemistry, Yale
  • BS in Electrical Engineering, Air Force Institute of Technology
  • MS in Electrical Engineering, Massachusetts Institute of Technology (MIT)


  • Project Management Professional (PMP), Project Management Institute (PMI)
  • NSA-certified Cryptologic Engineer 
  • Foundation-level Certification from APMP