Webinar: Improve Win Rates through Asset Integration and Content Management | June 13, 2019 | APMP Colorado and Chesapeake Chapters

Date: June 13, 2019 02:00 pm   Location: Online Webinar

Date: June 13, 2019
2:00PM-3:00PM EDT
Online Webinar

As BD professionals, we care about ALL information assets of our organizations. More than any other group, we appreciate the potential value, from competitive differentiation to reusable content to proof points to innovations, awards, and recognitions. The list goes on. All of this intelligence represents potential content for proposals. Thus, it is essential that we take an active role in the establishment and maintenance of a content library. This session will explore strategies to define the library; engage organizational components in sharing/contributing to the library; ensuring data is relevant and current; and using the content library to produce winning proposals. A well-managed content library will save significant time and effort crafting future responses. An added benefit is that it also brings your organization together in pursuit of a common goal: winning new business.


What you will learn:

Asset integration and content management challenges and limitations may arise from start-up or acquisition circumstances, or as political, territorial, stovepipe, and cultural side effects of corporate growth. Most companies would perform better BD and win more business with an increased corporate focus on developing, integrating, and managing their corporate knowledge.

Takeaways will include:

Small or large, start-up or mature – all companies require effective integration and use of corporate knowledge assets to be successful. The potential value of information, from performance metrics to reusable content, lies in its ability to help companies win new business. True integration is achieved through enterprise collaboration and a corporate culture focused on winning.


Instructor:  Maryann Lesnick

Maryann Lesnick teaches our APMP Foundation Certification class. She brings more than 25 years of experience in business development; proposal management, writing, and editing; capture management; project management; and quality management for both federal and commercial sectors. She holds APMP Practitioner-level certification (CP APMP) and is a Project Management Institute (PMI) certified Project Management Professional (PMP). She is also a Certified Scrum Master (CSM) and certified Microsoft Office Specialist (MOS).

Maryann has been active with APMP for the past 13 years, has served on the Board of Directors of the National Capital Area (NCA) chapter for the past 8 years, and served as the 2014-2015 President of that chapter—the largest chapter in the United States. She currently serves as NCA Chapter Membership Chair and is on the Board of Directors for APMP International.

Class location: Online Webinar
Class time:  2:00PM-3:00PM EDT

Private on-site classes just for your company:

Click here and scroll to “Training Courses” for a listing of additional classes. Any class can also be taught on-site at your company location with up to 25 attendees. To discuss a private training class or our training series and receive a price quote, contact Beth Wingate at 703.638.2433 or BWingate@LohfeldConsulting.com.