Articles tagged with : proposal

Color Team Reviews—Purposes and Goals

How to run effective color team reviews - and what to review to ensure a compliant, compelling proposal response.

Alternative content This week, proposal development expert Beth Wingate, APMP Fellow, offers a quick rundown of what to review for in the various color team reviews and offers tips for running effective reviews. Color reviews help to ensure a compliant, compelling proposal response. Your Chief Reviewer should select a team from within your organization (include teammates, if applicable) that can effectively review the proposal—standing in the shoes of government evaluators and adding value and detail. I recommend four basic color reviews for each non-pricing volume. Blue-Reviews and approves final solution, strategy, and storyboards or richly annotated outlines. Reviews for features, benefits, differentiators, strengths, supporting evidence, and themes. Reviews overall proposal solution graphic and major section graphics.Tip: Only after reviewing/approving all of this material and freezing the solution/offering should you release writers to write. Pink–Reviews for compliance with RFP instructions and requirements; responsive proposal content that tells a coherent story, supports...

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5 Passing Grades You Need to Lead the Pack

Preview solutions with government stakeholders to validate assumptions and build advocacy for your offering.

Ever wonder why some companies appear to be the odds-on favorite to win a contract? A well-orchestrated, pre-request for proposals ritual goes on long before a procurement is released for bid. Company business development, technical and management professionals step up the frequency of visits to their customers to better understand customer objectives and to perfect their company’s solution. Those professionals also preview their solutions with government stakeholders to validate assumptions and build advocacy for their company’s offering. Their focus is simple: ensuring their proposed solution meets or exceeds government requirements and resonates with the customer. Those industry professionals work to shape the agency’s procurement strategy, ensuring it is favorable to their firm and the solutions they will propose. Offering insights on procurement strategy; choice of contract vehicles; RFP instructions, evaluation factors, subfactors, and criteria; contract terms and conditions; and pricing approaches are the norm. Discussion topics in some procurements, such...

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