Articles tagged with : proposal best practice

100 words that kill your proposals

Inexperienced proposal writers seem to use words that should be avoided when writing proposals. These inappropriate words and phrases can weaken a proposal, annoy evaluators, and even undermine the bidder’s credibility. To help you write better proposals, we have compiled a list of the most frequently used words that should be avoided when writing proposals. Some of these came from Carl Dickson at CapturePlanning.com, while others came from lists that have circulated around the proposal industry for so long that the identity of the original authors has been lost. Our list doesn’t cover every word that should be avoided, and there are certainly exceptions to the usage rules, but our list does provide guidance and suggests alternative words that will strengthen your proposal. (The full list is actually about 200 words.) 100-Words-to-Avoid-in-Proposals-Lohfeld-Consulting-Group (click to download) Here’s a brief discussion of the kinds of words you should avoid. Crutch words When...

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Color Team Reviews—Purposes and Goals

How to run effective color team reviews - and what to review to ensure a compliant, compelling proposal response.

Alternative content This week, proposal development expert Beth Wingate, APMP Fellow, offers a quick rundown of what to review for in the various color team reviews and offers tips for running effective reviews. Color reviews help to ensure a compliant, compelling proposal response. Your Chief Reviewer should select a team from within your organization (include teammates, if applicable) that can effectively review the proposal—standing in the shoes of government evaluators and adding value and detail. I recommend four basic color reviews for each non-pricing volume. Blue-Reviews and approves final solution, strategy, and storyboards or richly annotated outlines. Reviews for features, benefits, differentiators, strengths, supporting evidence, and themes. Reviews overall proposal solution graphic and major section graphics.Tip: Only after reviewing/approving all of this material and freezing the solution/offering should you release writers to write. Pink–Reviews for compliance with RFP instructions and requirements; responsive proposal content that tells a coherent story, supports...

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