The bid/no-bid decision is the most important decision you can make in the bidding process. Making it correctly can raise your win rate, increase your company's revenue growth rate, and reduce your overall cost of new business acquisition. Making it poorly can cost you, your proposal team, and maybe your company. Bob Lohfeld discusses the Seven Criteria for Making Good Bid Decisions and the Traps that Cause Executives to Make Poor Decisions. He also discusses how balanced score cards can be used to predict win probability and how portfolio management techniques can be used to select bid opportunities.