Proposal Writing for Federal Contractors: Guide the Evaluator to Award You the Win | November 2, 2017

Date: November 02, 2017 08:00 am   Location: Deltek University - Herndon, VA

Class date: November 2, 2017

Do you have to write the technical or management sections of proposals? Would you like to learn the process professional writers use to create compelling content quickly for the technical and management sections of a proposal? If you would like to learn how to write better proposals more quickly and consistently receive higher scores, then this 1-day training seminar is for you.


What you will learn:

In this Proposal Writing seminar, you’ll learn how to:

  • How the government evaluates proposals in order to write content that achieves high scores
  • Proven quality measures for analyzing proposal content
  • How to get organized with schedules, compliance matrices, and outlines
  • How to plan proposal content using techniques such as templates and annotated outlines
  • How to develop strengths-based win themes
  • What proof points are and how to substantiate your claims with them
  • The APB method and how to effectively write compliant, responsive, and compelling proposal responses with it
  • Other tools and tips for effective writing
  • How to develop action captions for graphics that underscore key messages
  • How to recover your content based on review feedback

Who should attend?

This course is designed for technical and managerial professionals, company executives, and proposal professionals who are called upon to write sections of proposals or lead proposal volumes. (Eligible for 10 APMP CEUs)

Seminar schedule:



Registration and breakfast

Introductions and purpose

9:00 How the government evaluates and scores proposals
9:30 Defining a great proposal/7 proven quality measures
9:45 BREAK
10:00 Getting organized
Team activity: building a realistic schedule
11:30 LUNCH
12:15 Planning content
Team activity: developing strengths-based win themes
1:15 Proof points
Team activity: identifying necessary data for proof points
2:15 BREAK
2:30 Proposal writing techniques
3:15 Graphics
Team activity: developing action captions
3:45 Proposal review and recovery
4:15 Wrap up and Q&A



The seminar will be taught by Brooke Crouter, Principal Consultant at Lohfeld Consulting Group – a leading provider of proposal managementproposal writingproposal training, and capture management services.

Brooke has 15 years’ experience providing strategic leadership in pursuit of professional and IT services contracts, serving as capture manager, proposal manager, trainer, capture/proposal process developer, and institutional “best practices” expert. As a former Navy Commander and with a 14-year career with Booz Allen, background encompasses competitive intelligence and assessment, capture strategy and planning, offer definition, and proposal development. Particular expertise in assisting clients with process and procedure development and methodology against industry best practices and standards. MS, Telecommunications Management, Naval Postgraduate School.

Class location:

The class will be held at:

Deltek Headquarters
2291 Wood Oak Drive, Herndon, VA 20171
(800) 456-2009

Registration Fees:

The cost for the seminar is $695. A light breakfast and lunch will be served

Discounts available for APMP members ($100 off per class), for anyone who registers for all three public classes ($195 off per class), and for current Lohfeld Consulting and Deltek Select or Premium customers ($145 off per class). Contact Julia Quigley ( for discount codes.


Private on-site classes just for your company:

Click here and scroll to “Training Courses” for a listing of additional classes. Any class can also be taught on-site at your company location with up to 25 attendees. To discuss a private training class or our training series and receive a price quote, contact Julia Quigley at 571.421.7766 or