Class date: June 20, 2019
Do you have to write the technical or management sections of proposals? Would you like to learn the process professional writers use to create compelling content quickly for the technical and management sections of a proposal? If you would like to learn how to write better proposals more quickly and consistently receive higher scores, then this 1-day training seminar is for you.
What you will learn:
In this Proposal Writing seminar, you’ll learn how to:
- How the government evaluates proposals in order to write content that achieves high scores
- Proven quality measures for analyzing proposal content
- How to get organized with schedules, compliance matrices, and outlines
- How to plan proposal content using techniques such as templates and annotated outlines
- How to develop strengths-based win themes
- What proof points are and how to substantiate your claims with them
- The APB method and how to effectively write compliant, responsive, and compelling proposal responses with it
- Other tools and tips for effective writing
- How to develop action captions for graphics that underscore key messages
- How to recover your content based on review feedback
Who should attend?
This course is designed for technical and managerial professionals, company executives, and proposal professionals who are called upon to write sections of proposals or lead proposal volumes. (Eligible for 10 APMP CEUs)
|Registration and breakfast
Introductions and purpose
|9:00||How the government evaluates and scores proposals|
|9:30||Defining a great proposal/7 proven quality measures|
Team activity: building a realistic schedule
Team activity: developing strengths-based win themes
Team activity: identifying necessary data for proof points
|2:30||Proposal writing techniques|
Team activity: developing action captions
|3:45||Proposal review and recovery|
|4:15||Wrap up and Q&A|
Brenda Crist, Lohfeld Consulting Group Vice President
Brenda Crist teaches our Winning Business for Federal Contract Project Managers class, Proposal Writing, and APMP Foundation Certification classes. As a consultant she serves as a senior capture and proposal manager. She helps clients work with their staff and partners to create winning, well-written proposal solutions. She offers hands-on experience from leading and conducting systems and network management projects for many civilian and military clients.
Brenda stays current with the latest procurements, their requirements, and industry best practices. Brenda served as the 2010 President and formerly as 2009 Vice President and Professional Day Chairperson for the APMP-NCA Chapter. She is the current Chapter Programs Chair for the APMP Chesapeake Chapter and served as the 2017 Vice Chairperson. She has been an active member of APMP-NCA since 2003, serving as Professional Day Chair of Publicity, Speakers Program, and Chairperson for the 2006, 2007, and 2008 events, respectively. Brenda is a frequent presenter at APMP Bid & Proposal Conferences and APMP-NCA Mid-Atlantic Proposal Conferences.
Brenda was inducted as an APMP Fellow in June 2011 and also received the Steven S. Myers Award for 2011 APMP Chapter Chair of the Year.
The class will be held at:
2291 Wood Oak Drive, Herndon, VA 20171
The cost for the seminar is $695. A light breakfast and lunch will be served. (NOTE: If you have dietary restrictions, please feel free to purchase your own meal in the building’s deli or bring your own food to class – there is a refrigerator and a microwave available for your use).
Discounts available for APMP members ($100 off per class), for anyone who registers for all three public classes ($195 off per class), and for current Lohfeld Consulting and Deltek Select or Premium customers ($145 off per class). Contact Beth Wingate (BWingate@LohfeldConsulting.com) for discount codes.
Private on-site classes just for your company:
Click here and scroll to “Training Courses” for a listing of additional classes. Any class can also be taught on-site at your company location with up to 25 attendees. To discuss a private training class or our training series and receive a price quote, contact Beth Wingate at 703.638.2433 or BWingate@LohfeldConsulting.com.