Category Results for Go-to-Market

[Webinar replay available] Social distancing – Why it impacts your proposal writing (and 6 strategies for winning content) | Lohfeld Business Winning Webinar

Click to watch webinar replay and download presentation Social distancing creates obvious (and less obvious) change in the workplace. Working from home and remote locations, proposal teams and evaluators face new and different distractions. Evaluators contend with decreased time and concentration, so your proposals must grab and hold their attention with better written, compelling content. How will you deliver a sharpened message that communicates value? How will your writing change? How will you maintain your momentum with your team? In this webinar, you’ll learn methods and techniques to win in this time of change. We discuss how to: Write less dense text with more targeted sound bites. Structure your content for traditional written proposals—and virtual orals, videos, and team challenges. Make your proposal more visually appealing and impactful. Clearly communicate your discriminating value proposition. Capture evaluators’ attention during uncertain times. Join us to learn six strategies for adapting and changing...

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The road ahead for contractors in 2016

“Amtower Off Center” host Mark Amtower interviews Bob Lohfeld and Paul Murphy

"Amtower Off Center" host Mark Amtower interviews Bob Lohfeld, CEO of Lohfeld Consulting Group and Paul Murphy, Senior Data Analyst with Bloomberg Government on issues facing the contracting community in 2016. Click to listen. Topics include: Budgets for civilian and defense The ten-year GWAC cycle Category management Squeezing margins on professional services and more.  

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From the experts: Favorite business books to start off 2016

BD, capture and proposal management, and leadership gurus share their must reads

At the end of 2015, I asked a number of my favorite business development, capture and proposal management, and leadership gurus for their recommendations of “must-read” and all-time favorite business books. Everyone generously provided a plethora of suggestions—many of which have taken up residence on my iPad or added to my UPS driver’s busy holiday deliveries! Here are their suggestions with links to Amazon.com so you can learn more and hopefully find some new favorites. Please feel free to send your own suggestions to me to share with everyone in a future post (BWingate@LohfeldConsulting.com). The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change by Stephen Covey (recommended by Mike Parkinson). A really good dictionary and thesaurus (recommended by Ruth Turman). Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant by Kim, W. Chan and Renee Mauborgne. Harvard Business School Press, Boston, MA...

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Webinar replay – Top 10 ‘Go-to-Market’ Mistakes Made by Federal Contractors and How to Avoid Them

Lohfeld Business Winning Webinar

There are two proven axioms in Federal Government business development (BD) and capture: “You probably don’t know what you don’t know,” and “If you don’t already know who’s the ‘pigeon’ around the poker table, it’s mostly likely YOU!” Surprisingly, many companies don’t know what they don’t know when it comes to market strategy and Go-to-Market planning, and they make the same mistakes over and over. In this webinar, we discuss the top 10 mistakes and how you can avoid them. You'll also learn that effective “B-to-G” BD and capture is a direct result of effective Go-to-Market strategy and execution, including: • Government market analysis • Target market identification • Pipeline development • Brand, image, and promotion • Thought leadership • Industry influencers • Marketing campaigns • BD campaigns • Sales support Designed correctly, a good Go-to-Market Plan will accelerate sales and increases market share. Click to watch the webinar and download...

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