TArticles tagged with: writing

Improve your Writing Series – Avoid Nominalizations in your Proposals

Use active verbs for clarity and effectiveness

One of the best ways to improve your writing is to use active verbs instead of nominalizations. What is a nominalization, anyway? A nominalization is a verb converted into a noun. Nominalizations come in two forms: Those that have endings such as -ment, -tion, -sion, -ing, and -ance Those that link with verbs such as achieve, effect, give, have, make, reach, and take. For example, “The last step is the collection of data for the monthly report.” is longer and less clear than: “The Program Manager collects data for the monthly report.” Eliminating a nominalization often reveals passive voice and enables you to correct that as well. There is always a verb hidden inside a nominalization. Consider: Conclusion – conclude Demonstration – demonstrate Analysis – analyze Optimization – optimize Solution – solve Possession – possess Realization – realize Collection – collect Examples of verb linkage nominalizations and the hidden verb … Continue reading Improve your Writing Series – Avoid Nominalizations in your Proposals

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How experts got involved in capture and proposals – and what keeps them coming back: Part 3 of 3

Exciting! Maddening! Crazy! Insane! Appalling! Rewarding! Challenging! No – not Monday Night Football or meal prep time at my house – the capture and proposals world! In this wrap-up to my 3-part series on why anyone would get involved in this profession – much less stick around for decades and encourage others to join – my industry colleagues share their stories about how they fell into their capture/proposal careers and what keeps them coming back for more. I fell into proposals because I was a degreed engineer who could also write grammatically correct English – a rare commodity to this day. I keep coming back for more because I like to WIN, plus I enjoy working fast-paced projects; (I tell people that I have a short attention span); I like to see my product – the winning proposal – at the end of an assignment; I enjoy the wide variety … Continue reading How experts got involved in capture and proposals – and what keeps them coming back: Part 3 of 3

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How experts got involved in capture and proposals – and what keeps them coming back: Part 2 of 3

How experts got involved in capture and proposals – and what keeps them coming back: Part 2 of 3 “How did you get started in capture/proposals?” is a question often asked when meeting new colleagues at a conference, seminar, meeting, or around a war room conference table. Answers vary from person to person and company to company, but most often practitioners became “accidental” capture or proposal professionals and discovered they love the excitement, colleagues, and “thrill of victory.” I asked a number of colleagues from small to large businesses how they got started in capture/proposals – and what keeps them coming back for more. Here are their responses. I fell into proposals when I was a programmer years ago. The company found out that I could write well and asked me to contribute to the technical approach on a proposal. As I moved from programmer to technical lead to project … Continue reading How experts got involved in capture and proposals – and what keeps them coming back: Part 2 of 3

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