TArticles tagged with: writing style

How to increase audience engagement by varying your writing style

Varying sentence structure and length is key to maintaining reader interest

Do you ever get bored or even sleepy when reviewing a proposal? Have you ever found yourself at the bottom of a paragraph, but you can’t recall what it said? I know I have. If we feel that way, with only one proposal to read and a vested interest in improving the proposal, imagine how your customer feels. Your customer has stacks of proposals to assess. Further, many evaluators aren’t directly invested in the resulting contract; they were just assigned to help get the evaluation done. Given these conditions, it’s easy for reviewers to tune out. The last thing we want to do is provide a poorly written proposal to evaluators whose attention is already slipping. We want to avoid monotonous writing that lulls readers to sleep like the rhythm of riding a train. Instead, we should achieve a writing style with bursts of speed, exciting turns, and pauses for reflection and absorption. Two ways to engineer interest … Continue reading How to increase audience engagement by varying your writing style

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