Tag: win theme

The Rationale for Eliminating Win Themes in Proposals

If you attended a proposal writing class years ago, the instructor taught you to include win themes in every major proposal section. The instructor told you to link win themes… Continue reading The Rationale for Eliminating Win Themes in Proposals

12 Ways to mitigate proposal strategy review risks

At the 2011 APMP International Conference, Lohfeld Consulting Group’s Managing Director Brenda Crist presented an informative session on mitigating proposal risks. Here are Brenda’s identified Proposal Strategy Review Risks and… Continue reading 12 Ways to mitigate proposal strategy review risks