TArticles tagged with: Win Rates

Improve Win Rates through Asset Integration and Content Management

APMP Bid & Proposal Con 2019 Presentation – Maryann Lesnick, Lohfeld Consulting Group

As BD professionals, we care about ALL information assets of our organizations. More than any other group, we appreciate the potential value, from competitive differentiation to reusable content to proof points to innovations, awards, and recognitions. The list goes on. All of this intelligence represents potential content for proposals. Thus, it is essential that we take an active role in the establishment and maintenance of a content library. This session will explore strategies to define the library; engage organizational components in sharing/contributing to the library; ensuring data is relevant and current; and using the content library to produce winning proposals. A well-managed content library will save significant time and effort crafting future responses. An added benefit is that it also brings your organization together in pursuit of a common goal: winning new business. Why this session is important: Asset integration and content management challenges and limitations may arise from start-up … Continue reading Improve Win Rates through Asset Integration and Content Management

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