Tag: strength

The Rationale for Eliminating Win Themes in Proposals

If you attended a proposal writing class years ago, the instructor taught you to include win themes in every major proposal section. The instructor told you to link win themes… Continue reading The Rationale for Eliminating Win Themes in Proposals

Meritorious Strength

Have you noticed in recent DOD procurements that their standard definition of a “Strength” has changed, however slightly? I first noticed it when an active major RFP amended its Section… Continue reading Meritorious Strength