TArticles tagged with: strength

The Rationale for Eliminating Win Themes in Proposals

The Government is clear how they evaluate best value bids

If you attended a proposal writing class years ago, the instructor taught you to include win themes in every major proposal section. The instructor told you to link win themes to discriminators found in your offer and that the most powerful win themes discriminated your offer from those of your competitors. While it is good to differentiate your solution from competitors, it is only part of the equation needed to win. To win, you must consider the Government’s own instructions describing how they evaluate bids when using Federal Acquisitions Regulations (FAR) Part 15 15.101 Best value continuum, as opposed to FAR Part 15.101-2, where they look for the lowest price technically acceptable bid. In FAR Part 15.305 Proposal Evaluation, the Government is clear how they evaluate best value bids, “Evaluations may be conducted using any rating method or combination of methods, including color or adjectival ratings, numerical weights, and ordinal … Continue reading The Rationale for Eliminating Win Themes in Proposals

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Meritorious Strength

DOD procurements have changed their standard definition of a proposal “Strength”

Have you noticed in recent DOD procurements that their standard definition of a “Strength” has changed, however slightly? I first noticed it when an active major RFP amended its Section M definition as part of an amendment. The change summary said that the government was adding the words “has merit or” to the definition. In context: Strength is an aspect of an Offeror’s proposal that has merit or exceeds specified performance or capability requirements in a way that will be advantageous to the government during contract performance. Our client was thrilled! The client is an industry leader in a highly regulated industry, and the government’s requirements read like a best practices list for the industry. It had been difficult figuring out how our solution exceeded requirements in a way that would be advantageous to the government in contract performance. As we began to consider what this meant to our solution, … Continue reading Meritorious Strength

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