TArticles tagged with: solution graphics

6 Rules for proposal graphics

Review and incorporate the following guidelines and suggestions into your graphics development process. Start with a complete detailed graphic (hand-sketched or computer-generated) and then begin to remove as much detail as you can without destroying the real message. This reduces the graphic to its simplest form. The extra detail can be placed in an appendix to the proposal, if appropriate. Don’t try to generate finished artwork at the first pass. You might have several ideas for graphics that support the thesis sentence, but will eventually select the most appropriate one, or combination, as you develop the text. Be creative. The time to experiment is before the graphic artist renders the graphic in electronic format. Focus on the what, how, and why of the graphic to avoid producing meaningless graphics. Don’t deviate from the message expressed in the text. Role play and look at the graphic from the evaluators’ viewpoint. Will … Continue reading 6 Rules for proposal graphics

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Proposal graphics must appeal to 3 types of client evaluations

Graphics of all types should be used profusely throughout your proposal – but for every graphic, always ask why is this illustration being used? If the graphic does not add value, either change the graphic so it conveys information effectively or remove it. Charts and graphs should convey a message and/or tell a story. Graphics must appeal to three types of client evaluations: 5-second glimpse and grasp 60-second understanding Detailed scrutiny (for complex items) To score maximum points from graphics, develop graphics in parallel with proposal drafts – this will ensure graphics are reviewed carefully at all stages of proposal review and will save time during final proposal preparation. Continuously review graphics for message, continuity, and relevance. By the Lohfeld Consulting Group Team  

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2-Step process for finalizing your proposal solution

If you can’t explain it simply, you don’t understand it well enough. –Albert Einstein During the Pursuit Phase, your Capture Team should have developed a solution that addresses your client’s needs and provides a clear basis for award. The Capture Team continually refined and tested this solution with the client during the Pre-proposal Preparation Phase all the way up to final RFP release. With significant effort directed at the solution during these phases, it is important to spend time immediately after final RFP release and before conducting the kick-off meeting to review the proposed solution against the final RFP contents, make any necessary adjustments to finalize your solution, and ensure that your team is ready to start final proposal development. Review the requirements in the final RFP to determine if the implementation plan, price strategies, teaming relationships, technical feasibility, and cost competitiveness you developed during the Pre-proposal Preparation Phase address … Continue reading 2-Step process for finalizing your proposal solution

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