TArticles tagged with: research

Show me the money! (Part 2) The data behind a Go-to-Market strategy

A Go-to-Market strategy series

Welcome! As we mentioned in our introductory post, What is Go-To-Market?, here is part 2 in our series discussing the importance of Go-To-Market (GTM) Strategy—a significant tool for successful business development (BD) and sales efforts. Two types of research “The best vision is insight.” –Malcolm Forbes No matter where you are in the spectrum of selling into the Federal Government (or length of time working with your Federal Government customers), your key to success is understanding several points—your company’s position, your customer’s needs, the state of the market from competitors to potential partners, economic influences, and your ability to provide the product or service solution needed—and that understanding can only be achieved through continued research! As we develop your Go-To-Market Strategy, we must conduct research to determine and plan the right path. Research provides you with the information to react and respond to the needs you can address and the … Continue reading Show me the money! (Part 2) The data behind a Go-to-Market strategy

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