Tag: proposal strengths

Have you noticed in recent DOD procurements that their standard definition of a “Strength” has changed, however slightly? I first noticed it when an active major RFP amended its Section… Continue reading Meritorious Strength

Features tell, and benefits sell. However, the solution features and benefits alone are insufficient. There is a third element in the winning equation: metrics. To win in the federal market,… Continue reading No metrics? No proposal win!

Proposal professionals often give little thought to resumes beyond compliance. Yet, resumes can highlight and prove discriminating Strengths.

Learn how to polish resumes, turn your personnel into the heroes of your proposal stories, and create persuasive evidence of your solution Strengths.

Nothing is more frustrating than a string of losing proposals. It demoralizes the bid and proposal (B&P) team, wastes B&P funds, and results in operations personnel losing their jobs. Despite… Continue reading Turn that losing streak around now (or avoid a losing streak in the first place!)

Click to watch webinar replay and download presentation Learn why you should approach your proposal from multiple entry points, rather than writing and reviewing it like a novel. Understand how… Continue reading [Webinar replay available] Your proposal is not a story (and 10 tips for telling effective proposal stories!) | Lohfeld Business Winning Webinar

Many proposal practitioners think that a proposal is a story, with a beginning, a middle and an end. They assume that the Government evaluator will read the proposal like a… Continue reading Your proposal is not a story

The great proposal did not start out great – nor did it focus on Strengths. In the beginning, 15 months prior to RFP release, there were the usual problems we… Continue reading The Great Proposal: A True Story of Strengths

We all know the adage: features tell, but benefits sell. This tired, old adage of how to sell is true, but in the federal space, Strengths result in the win.… Continue reading Highlight your Strengths

In the last two posts, I introduced the APB writing methodology to improve the quality of your proposal content and help reticent writers on your team. In this post, I… Continue reading Improving the quality of proposal content with the APB Writing Model – Part 3

Writers are all too often overwhelmed or unprepared for their proposal writing tasks. Most of us understand the qualities our proposals need to exhibit to score outstanding, but when it… Continue reading Q&A – “APBs” of persuasive proposal writing for reluctant writers, enigmatic engineers, and circuitous SMEs