Tag: proposal strengths
Have you noticed in recent DOD procurements that their standard definition of a “Strength” has changed, however slightly? I first noticed it when an active major RFP amended its Section… Continue reading Meritorious Strength
No metrics? No proposal win!
Features tell, and benefits sell. However, the solution features and benefits alone are insufficient. There is a third element in the winning equation: metrics. To win in the federal market,… Continue reading No metrics? No proposal win!
[Webinar replay available] Resumes for the Proposal Win (Expert tips to turn people into scoreable Strengths) | Lohfeld Business Winning Webinar
Proposal professionals often give little thought to resumes beyond compliance. Yet, resumes can highlight and prove discriminating Strengths.
Learn how to polish resumes, turn your personnel into the heroes of your proposal stories, and create persuasive evidence of your solution Strengths.
Turn that losing streak around now (or avoid a losing streak in the first place!)
Nothing is more frustrating than a string of losing proposals. It demoralizes the bid and proposal (B&P) team, wastes B&P funds, and results in operations personnel losing their jobs. Despite… Continue reading Turn that losing streak around now (or avoid a losing streak in the first place!)
[Webinar replay available] Your proposal is not a story (and 10 tips for telling effective proposal stories!) | Lohfeld Business Winning Webinar
Click to watch webinar replay and download presentation Learn why you should approach your proposal from multiple entry points, rather than writing and reviewing it like a novel. Understand how… Continue reading [Webinar replay available] Your proposal is not a story (and 10 tips for telling effective proposal stories!) | Lohfeld Business Winning Webinar
Your proposal is not a story
Many proposal practitioners think that a proposal is a story, with a beginning, a middle and an end. They assume that the Government evaluator will read the proposal like a… Continue reading Your proposal is not a story
The Great Proposal: A True Story of Strengths
The great proposal did not start out great – nor did it focus on Strengths. In the beginning, 15 months prior to RFP release, there were the usual problems we… Continue reading The Great Proposal: A True Story of Strengths
Highlight your Strengths
We all know the adage: features tell, but benefits sell. This tired, old adage of how to sell is true, but in the federal space, Strengths result in the win.… Continue reading Highlight your Strengths
Improving the quality of proposal content with the APB Writing Model – Part 3
In the last two posts, I introduced the APB writing methodology to improve the quality of your proposal content and help reticent writers on your team. In this post, I… Continue reading Improving the quality of proposal content with the APB Writing Model – Part 3
Q&A – “APBs” of persuasive proposal writing for reluctant writers, enigmatic engineers, and circuitous SMEs
Writers are all too often overwhelmed or unprepared for their proposal writing tasks. Most of us understand the qualities our proposals need to exhibit to score outstanding, but when it… Continue reading Q&A – “APBs” of persuasive proposal writing for reluctant writers, enigmatic engineers, and circuitous SMEs