
A 2015 Microsoft study found that digital distractions have resulted in the average person having an 8-second attention span—less than a goldfish! A 2016 Harvard Business Review (HBR) article stated that bad writing is the biggest productivity buster. Yet, we still write proposals the old-fashioned way, as if proposal evaluators have unlimited time and focus. Modernize your proposals to win in the digital age by learning from digital marketers. Here are four tips to grab the evaluator’s (short) attention with winning content. Calls to action Calls to Action or CTAs tell the reader what to do next. An effective CTA puts the right message in front of the right people at the right time. We see these techniques every day online when we read call now, find out more, or visit a store today. Of course, every CTA must have an associated benefit, such as savings or access to a … Continue reading 4 tips for effective proposal writing in the digital age