TArticles tagged with: graphics

Confessions of a proposal production expert – graphic design (Part 2 of 5)

In this post, Briana Coleman, PPM.APMP shares her top 4 tips for developing graphics for a proposal. Tip 1: Develop graphics as the exact size you need For example, if the final graphic must be 3”x4” to fit on the page, have your graphic artist render the graphic at that size. Do not render the graphic at 6”x8” and then size it down when you insert it into your document. When you re-size the graphic in your document, everything gets smaller—including the font. If your graphic designer used a compliant font size in the initial rendering, and you size the graphic down to fit on your page, you are now non-compliant. Story: On a large proposal, I assumed my graphic artist knew this tip. We went through a conceptualization phase, got approval at Red Team, and sent him off to render a few dozen graphics. He delivered the final graphics … Continue reading Confessions of a proposal production expert – graphic design (Part 2 of 5)

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Proposal production across the business development life cycle – phase 3 (Part 4 of 6)

In her previous post (Part 3 of 6), Briana Coleman, PPM.APMP discussed the key activities involved in Phases 1 and 2 of the typical business development (BD) life cycle: Phase 1 Opportunity identification and assessment Phase 2 Pursuit Phase 3 Pre-proposal preparation Phase 4 Proposal development Phase 5 Post-submittal In this post, she discusses the key production activities that you should perform in Phase 3 Pre-Proposal Preparation. 1. Begin drafting your production plan: proposal-specific In Phases 1 and 2 of the BD life cycle, you drafted a company production plan. In this phase, you’ll tailor that generic plan to your specific proposal and RFP. By this phase in the life cycle, you have likely received a draft RFP from the client, or you have put together a strawman RFP of your anticipated requirements. Using these draft documents, update your plan to reflect any nuances of the customer, e.g., specified font … Continue reading Proposal production across the business development life cycle – phase 3 (Part 4 of 6)

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Proposal production across the business development life cycle – phases 1 and 2 (Part 3 of 6)

In her previous post (Part 2 of 6), Briana Coleman, PPM.APMP outlined a typical business development (BD) life cycle with five phases: Phase 1 Opportunity identification and assessment Phase 2 Pursuit Phase 3 Pre-proposal preparation Phase 4 Proposal development Phase 5 Post-submittal In this post, she discusses the key production activities you should perform in Phases 1 and 2. Remember, these are the activities you should be performing before you ever have a real proposal on your plate. There are two main activities that you should accomplish in this phase. 1. Document your production plan Your production war plan is not something to be written in an afternoon and put on a shelf. It requires numerous trade-off assessments, decisions, and training of staff when it is complete. The goal of the production plan is to ensure that you have thought through all elements of production—desktop publishing, editing, graphics, printing, and … Continue reading Proposal production across the business development life cycle – phases 1 and 2 (Part 3 of 6)

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6 Rules for proposal graphics

Review and incorporate the following guidelines and suggestions into your graphics development process. Start with a complete detailed graphic (hand-sketched or computer-generated) and then begin to remove as much detail as you can without destroying the real message. This reduces the graphic to its simplest form. The extra detail can be placed in an appendix to the proposal, if appropriate. Don’t try to generate finished artwork at the first pass. You might have several ideas for graphics that support the thesis sentence, but will eventually select the most appropriate one, or combination, as you develop the text. Be creative. The time to experiment is before the graphic artist renders the graphic in electronic format. Focus on the what, how, and why of the graphic to avoid producing meaningless graphics. Don’t deviate from the message expressed in the text. Role play and look at the graphic from the evaluators’ viewpoint. Will … Continue reading 6 Rules for proposal graphics

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