TArticles tagged with: government contractor growth strategies

Government contractors reshape growth strategies for 2014

With three out of every four government contractors having flat or declining sales in 2013, it should come as no surprise that many companies are rethinking their go-to-market strategy and making changes in the way they compete. To get a handle on some of these changes, Market Connections and Lohfeld Consulting Group teamed up to conduct a poll of 220 government contractors. Surprisingly, about a third of the companies surveyed reported they are not making changes to their 2014 growth strategy. I wonder how rational this “stay put” strategy is, given only 15 percent of companies surveyed reported having positive sales growth last year. For the companies that are reshaping their growth strategy, here is what they are planning to do in 2014. Changing market strategies Expanding into new markets is the battle cry for 2014. Forty-five percent of companies surveyed reported that they are expanding sales into new markets, … Continue reading Government contractors reshape growth strategies for 2014

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