Welcome! Over the next few weeks, we will be posting a series on the importance of Go-to-Market (GTM) Strategy—a significant tool for successful business development and sales efforts. So, let’s start at the beginning. What is Go-to-Market? While the term seems self-explanatory (no, it is not about a trip to the grocery store), developing and executing an actionable GTM strategy can elude even the most experienced professionals. And, regardless of where your company is in the spectrum of selling to the Federal Government, you need to seriously consider a solid, executable GTM strategy. A GTM strategy is an action plan for your organization, specifically developed using internal and external research that outlines how to reach customers and achieve competitive advantage. The purpose of the GTM strategy is to provide a roadmap for delivering your products and/or services to the end customer, understanding such factors as pricing and distribution. Even if … Continue reading Show me the money! (Part 1) What is Go-to-Market?
We received a lot of audience questions during our recent Top 20 bids for 2017 webinar. Here is part 3 of our Q&A. Question: With more and more work going to task orders that have less visibility, how can you find out more about what task orders to bid? Brenda Crist’s Answer: That’s a great question, and it’s really tough too because I use most all of the government research services and it’s sometimes hard to find out, although GovWin does provide some of the old RFPs. So, if you don’t have that service, go to the contracting officer and go through your old emails. You have to find that old RFP. Then you can start doing your traditional capture on it. That is definitely hard. Question: Everyone is going after these high-profile bids. How can we make our proposals stand out? Lisa Pafe’s Answer: What we recommend to … Continue reading Q&A Part 3 | Top 20 bids for 2017—and the market trends that will affect how you build your pipeline
For the past 7 years, the total value of Indefinite Delivery Indefinite Quantity (IDIQ) contracts has kept pace with or exceeded the value awarded to definitive contracts. Agencies issue definitive contacts to one company to provide a product or service for a specified price. In contrast, agencies issue IDIQ contracts to a multiple awardee pool, who bid on task orders (TOs) that also provide a product or service for a specific price. Some of the most popular IDIQ contracts include the General Service Administration’s (GSA) Alliant/Alliant Small Business (SB), the National Institutes of Health’s (NIH) CIO-SP3, and the Department of Homeland Security’s (DHS) Enterprise Acquisition Gateway for Leading-Edge Solutions II (EAGLE II). According to Bloomberg Government’s “Contracts Drive Federal Market: BGOV Contractors Digest,” in 2014, definitive contracts took 53% of the contracting market value while IDIQs took 47% of the contracting market value. In addition, high-value opportunities in the $100–$500 … Continue reading High value but not so high profile – GovCon
We received a lot of audience questions during our recent Top 20 bids for 2017 webinar. Here is part 2 of our Q&A. Question: What is the state of mergers and acquisitions and what does this mean for the competitive environment? Bob Lohfeld’s Answer: Companies go through this merger and acquisition ritual basically for two purposes. One is to realign their business strategy, and the other is to buy backlog. I think over the last several years we’ve really seen a significant realignment in the market based on strategy. The first one to do it was SAIC splitting off part of their business for organizational conflict of interest reasons. The neatest deal this year I thought was Lockheed Martin’s deal to spin off IS&GS. Everybody says it was because Lockheed Martin wanted to get out of the low-price business, but my take on it was they really wanted to buy … Continue reading Q&A Part 2 | Top 20 bids for 2017—and the market trends that will affect how you build your pipeline