Tag: federal government

5 tips for using social media to advance capture in the GovCon market

The number of government customers using social media to communicate their objectives and requirements is growing yearly, and LinkedIn is their social media tool of choice. In his annual 2022/2023… Continue reading 5 tips for using social media to advance capture in the GovCon market

Using the High-Risk List to Support Capture

If your company is looking to help the government solve its most distressing problems, look no further than the Government Accountability Office’s (GAO) High-Risk List. The programs on GAO’s list… Continue reading Using the High-Risk List to Support Capture

Show me the money! (Part 1) What is Go-to-Market?

Welcome! Over the next few weeks, we will be posting a series on the importance of Go-to-Market (GTM) Strategy—a significant tool for successful business development and sales efforts. So, let’s… Continue reading Show me the money! (Part 1) What is Go-to-Market?