TArticles tagged with: digital

TRAINING: Proposal Writing to Win in the Digital Age

An online course to teach you how to modernize your proposal writing

In partnership with Washington Technology Description: This online course will teach you how to modernize your proposal writing to win in the digital age using persuasive, attention-grabbing techniques. A 2015 Microsoft study found that digital distractions have resulted in the average person having an 8-second attention span, less than a goldfish! A 2016 Harvard Business Review article stated that bad writing is the biggest productivity buster. Yet, we still write proposals the old-fashioned way, as if our evaluators have unlimited time and focus. Learning Objective: Learn how to write effectively in the digital age with techniques to capture the evaluators’ attention and bring home the win. Audience: Business development, capture and proposal professionals working in any market (Federal, State & Local, Commercial) Handouts: 1) 4 Tips for Effective Proposal Writing in the Digital Age 2) Exercises on Correcting Bad Writing Using Digital Marketing Techniques Course Length: 1 Hour Instructor: Lisa … Continue reading TRAINING: Proposal Writing to Win in the Digital Age

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