TArticles tagged with: creating effective content

Improve your Writing Series – Avoid Nominalizations in your Proposals

Use active verbs for clarity and effectiveness

One of the best ways to improve your writing is to use active verbs instead of nominalizations. What is a nominalization, anyway? A nominalization is a verb converted into a noun. Nominalizations come in two forms: Those that have endings such as -ment, -tion, -sion, -ing, and -ance Those that link with verbs such as achieve, effect, give, have, make, reach, and take. For example, “The last step is the collection of data for the monthly report.” is longer and less clear than: “The Program Manager collects data for the monthly report.” Eliminating a nominalization often reveals passive voice and enables you to correct that as well. There is always a verb hidden inside a nominalization. Consider: Conclusion – conclude Demonstration – demonstrate Analysis – analyze Optimization – optimize Solution – solve Possession – possess Realization – realize Collection – collect Examples of verb linkage nominalizations and the hidden verb … Continue reading Improve your Writing Series – Avoid Nominalizations in your Proposals

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[Presentation & Social Media Checklist] Hashtags, Mentions, Endorsements? Oh My! How to Use Social Media to Build Your Personal and Corporate Brand

2016 APMP Bid & Proposal Con Presentation – Beth Wingate

Social media is here to stay, and you need to understand how to leverage it to communicate effectively with your peers and to build your “brand.” In this APMP Bid & Proposal Con presentation, Beth Wingate (aka AppMaven) shows you how to use social media to promote your objectives, which platforms provide the best exposure to build thought leadership, strategies for participating in and building communities of interest, best practices for creating effective content, suggestions for developing effective titles that get your posts read, and ways to use analytics to refine your interactions and content creation strategy. Download Beth’s presentation    Download your personal “next steps” social media checklist Beth Wingate, aka AppMaven, is a CF APMP Fellow.She’s the managing director at Lohfeld Consulting Group. She has more than 25 years’ proposal development, management, training, and communications experience managing proposal centers for Lockheed Martin and MSD, and training and mentoring … Continue reading [Presentation & Social Media Checklist] Hashtags, Mentions, Endorsements? Oh My! How to Use Social Media to Build Your Personal and Corporate Brand

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