TArticles tagged with: competitors

Working with project managers on recompetes: Project manager as an ethical spy (Part 2)

This week, Lisa Pafe provides additional insights into how incumbents can work with their project managers when preparing for recompete procurements. Project managers have an enormous role to play in gathering competitive intelligence that the capture manager can use to build recompete win strategies. Because the project manager is on-site, the capture manager can coach the project manager to serve as an ethical spy in preparing for a recompete: Who is visiting with the customer? Who has offered brown bags, seminars, and other freebies? What other companies are working for this customer? Because the project manager knows the scope of work intimately, (s)he knows what is most important to the customer. Capture and project management working together can ethically influence the new solicitation to favor incumbent discriminators. For example, if evaluation factors rate key personnel, relevant past performance, and seamless transition as of greatest importance, then the incumbent has an … Continue reading Working with project managers on recompetes: Project manager as an ethical spy (Part 2)

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10 Ways to mitigate competitive analysis risks

At the 2011 APMP International Conference, Lohfeld Consulting Group’s Managing Director Brenda Crist presented an informative session on mitigating proposal risks. Here are Brenda’s identified Competitive Analysis Risks and recommended Mitigation Strategies: You do not know the competitors or their relationships with the customer. Talk with your employees, the customer, stakeholders, users, and vendors to identify potential competitors. Determine if competitors have self-identified on market research databases. You have limited knowledge of competitors’ solutions and capabilities. Use open-source research information, e.g., Internet, news, annual reports, and professional associations, to identify competitors’ capabilities. Hire subject matter consultants who are knowledgeable about the market to describe the competitors’ capabilities. Look for job ads on competitors’ career web pages to determine the type and caliber of personnel they are looking to hire for the job. You have limited knowledge of competitors’ personnel. Use open-source research products or social media to identify competitors’ staff … Continue reading 10 Ways to mitigate competitive analysis risks

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