TArticles tagged with: CGO

The Rise of the Chief Growth Officer Role and Business Growth Teams

With the rise of the CGO, the role of the capture, proposal and technical operations teams are also changing

An increasing number of Federal Contractors are hiring Chief Growth Officers (CGOs). The job of a CGO’s is to align business, technical, and customer service functions toward a common goal of increasing a company’s growth and profitability. To underscore the rise of the CGO role, a new professional association the Growth Officers Association Taking Sales Seriously (GOA-TSS) has recently formed (goa-tss.org). CGOs are reshaping organizations to stay ahead of and engage with customers at every step in the acquisition lifecycle ranging from pipeline development to bid no/bid decisions to demonstrations of company products and services to customers The CGO serves as a trusted advisor to the company president and recommends business growth and win strategies. The rise of the CGOs has accelerated leaner and more competitive organizational structures, which impacts the way we engage customers and plan to win business. For example, capture managers are pursuing bids aligned with company … Continue reading The Rise of the Chief Growth Officer Role and Business Growth Teams

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