TArticles tagged with: Brenda Crist

Book Review: Government Marketing Best Practices 2.0

Written by Mark Amtower and the Government Marketing University

Government Marketing Best Practices 2.0 is written by Mark Amtower and the Government Marketing University. The book is a compilation of 17 essays addressing topics including: “Strategic Planning” by Stephanie Geiger “Corporate Branding” by Eileen Rivera “Thought Leadership” by Mark Amtower “Public Relations” by Joyce Bosc “Positioning Your Digital Footprint for Growth” by Janet Waring “Importance of Content Creation” by Chris Parente The essays provide specific details describing how to market your business capabilities to U.S. Government customers. For example, in Mark Amtower’s essay, “LinkedIn and Social Selling,” he identified 552 company pages of federal departments, agencies, divisions, and offices communicating via LinkedIn. These pages allow companies to establish meaningful connections with government staff and interest them in their profile and company pages, where government staff can learn more about each company’s capabilities and start conversations. About the authors Mark Amtower has been an active GovCon market and strategy consultant, … Continue reading Book Review: Government Marketing Best Practices 2.0

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A sufficiently detailed approach – common GAO complaints

Our Detailed Approach Checklist to address these issues

Did you know that a common complaint found in the Accountability Office (GAO) Protest Docket is that offerors do not sufficiently describe their approach? When an approach is not adequately detailed, evaluators give it a lesser grade or assign it a weakness. In close competitions, an inferior grade can distinguish between a contract award and an unsuccessful protest. Therefore, we built the Detailed Approach Checklist below to address these issues and organized them around the classic seven questions (who, what, when, where, why, and how). Detailed Approach Checklist ‘Who’ Questions Who is assigned to perform the work, and what are their roles and responsibilities? To whom do they report? Who are their backups in case of absence? Who provides reach-back support if needed? ‘What’ Questions What standards or best practices are you using to implement the approach? What type of knowledge, qualifications, education, or certifications do you possess to implement … Continue reading A sufficiently detailed approach – common GAO complaints

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How ChatGPT might benefit bids and proposals

Five ways ChatGPT can support bids/capture now and in the future

ChatGPT (Generative Pre-prepared Transformer) is a natural language processor driven by artificial intelligence (AI) technology, which enables you to have human-like conversations. OpenAI, a research company, created ChatGPT and launched on November 30, 2022. You can learn more about ChatGPT at this website. Usage is free to the public for now because it is still in the research and development phase. You can sign up for a free account at the ChatGPT website, and you can download the associated app (Discord – Chat, Talk, & Hangout) to test and play with it. Five ways ChatGPT can support bids/capture now and in the future Eventually, bid and proposal industry-specific apps can extend ChatGPT’s capabilities and enable it to perform functions including the following: Generate resumes by ingesting staff members’ employment history, education, certifications, and relevant accomplishments. Generate past performance by ingesting information from the company’s past performance repository. Produce a compliance … Continue reading How ChatGPT might benefit bids and proposals

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Advanced scheduling

Verifying the proposal is on schedule is one of the most important duties of the proposal manager

All proposals have one thing in common. Unless they meet their submission deadlines, the customer does not evaluate them, and the company loses the bid. Therefore, verifying the proposal is on schedule is one of the most important duties of the proposal manager. However, most proposal managers don’t manage just one proposal. Most proposal managers handle several proposals simultaneously, and proposal directors manage the entire portfolio of proposals. The customer compounds the complexity of managing multiple bids by not always communicating the request for proposal (RFP) or post-RFP amendments’ release dates in advance. Trying to manage multiple schedules with conflicting requirements is stressful. Therefore, we sought out the advice of experts to complement the scheduling best practices found in the Association of Proposal Management Professionals (APMP) Body of Knowledge (BOK). These additional sources include the Schedule Assessment Guide from the Government Accountability Office (GAO). This report is available from the … Continue reading Advanced scheduling

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