TArticles tagged with: Brenda Crist

The Rationale for Eliminating Win Themes in Proposals

The Government is clear how they evaluate best value bids

If you attended a proposal writing class years ago, the instructor taught you to include win themes in every major proposal section. The instructor told you to link win themes to discriminators found in your offer and that the most powerful win themes discriminated your offer from those of your competitors. While it is good to differentiate your solution from competitors, it is only part of the equation needed to win. To win, you must consider the Government’s own instructions describing how they evaluate bids when using Federal Acquisitions Regulations (FAR) Part 15 15.101 Best value continuum, as opposed to FAR Part 15.101-2, where they look for the lowest price technically acceptable bid. In FAR Part 15.305 Proposal Evaluation, the Government is clear how they evaluate best value bids, “Evaluations may be conducted using any rating method or combination of methods, including color or adjectival ratings, numerical weights, and ordinal … Continue reading The Rationale for Eliminating Win Themes in Proposals

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50 Words and Phrases that Support Past Performance Development

Your past performance could be the difference between a win and second place

There is a saying that either your past performance is an “A or an F” because your competition only provides grade A past performance. In a close competition your past performance could be the difference between a win and second place. Help customers recognize your outstanding performance by providing metrics, proof points, and facts that are critical to earning the top grade. Consider using any of the following 50 words or phrases to call attention to your exceptional performance. Words Ability Accomplish Achieve Additional Advance Award Best Capability Capacity Certified Competence Decrease Earn Enhance Exceed Excel Experience Expertise Gain Groundbreaking Improved Increase Innovate Led Measure Metric Modernize More than Qualifications Reach back Realize Reduce Retain Skill Transform Phrases (Before using one of the words listed above, qualify your statement with a proof point from your experience related to a customer requirement, as demonstrated below.) Customer ABC reduced their Cloud costs … Continue reading 50 Words and Phrases that Support Past Performance Development

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50 Words and Phrases to Use in Resumes

Persuade evaluators that your candidate is best placed to perform the work and implement your solution

Customers look for candidates, who understand their work, and possess the skills to help them achieve their objectives and overcome challenges. Customers also look for candidates, who have achieved recognition from their customers and industry and who show thought leadership and innovative approaches. Resumes that merely present a laundry list of tasks the candidate has performed will not score well as compared to resumes that describe how the candidate met and exceeded the customer’s requirements. If evaluators find the technical, management, and past performance scores are tight between competitors, resumes can often become the deciding factor for the win.  Using words or phrases that persuade evaluators that your candidate is best placed to perform the work and implement your solution can increase your proposal score. The next time you want to write a resume consider using one of the following 50 words and phrases to highlight your candidate’s qualifications and … Continue reading 50 Words and Phrases to Use in Resumes

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5 industry trends that affect bid and proposal professionals’ employment

B&P professionals should understand how to develop, script, and present oral proposals and demonstrations

In 2022, the following 5 industry trends will impact bid and proposal (B&P) professionals’ employment, development, and retention. 1. The scramble to hire experienced B&P professionals Finding experienced business development (BD), capture, and proposal professionals who are well suited to support a company is difficult—especially as many Baby Boomers who hold leadership positions retire. To address this gap, many companies rely on corporate headhunters to find candidates, while others hire consultants or promote from within to fill vacant positions. 2. Retaining skilled B&P professionals High turnover in the industry is still linked to tight deadlines, long hours, and high-stress work. Smart companies are offering work life balance alternatives, remote work options, training, and competitive compensation packages to retain valued employees. 3. Training gaps As companies promote from within to fill vacant positions or decide to train technical staff to provide additional B&P support, they are identifying training gaps. To fill … Continue reading 5 industry trends that affect bid and proposal professionals’ employment

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