TArticles tagged with: acquistion

Seven Keys to Successful Solutioning

A compelling solution speaks directly to what the customer values.

A compelling solution speaks directly to what the customer values. It details your discriminating value proposition: how your solution exceeds customer expectations for quality, timeliness, cost-effectiveness, compliance, mission success and/or risk mitigation. The emphasis is on the how: in what specific ways your offering will accomplish contract performance objectives resulting in specific proven benefits the customer values. The how is exactly how many of our proposals fail. Here are seven keys to successful solutioning that will improve your win probability. #1: Begin earlier: Once you have qualified an opportunity, immediately begin the process of defining the how (people, processes, technology). Understand that solutioning is an iterative, time-consuming, evolving process. You will not arrive at your solution in one or two sessions. Once your team identifies an initial solution, capture professionals (and the project team on the ground in the case of a re-compete), must vet this solution. What solution elements … Continue reading Seven Keys to Successful Solutioning

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