TArticles tagged with: 2016 APMP Bid & Proposal Con

Benchmarking: Improve Your Win Rate Through Continuous Quality Improvement [presentation slides]

APMP Bid & Proposal Con Presentation – Maryann Lesnick

Benchmarking proposal quality and proposal shop capabilities is essential for serious competitors in the federal market. This session explores how to improve win rates by benchmarking against industry best practices. Using benchmark targets from industry research and experts, this session explores how to select baselines of best practice measures and criteria, develop a tool for benchmark analysis, assess performance in comparison to other companies or industry best practices, and take action to close gaps and improve performance. Learn how to integrate benchmarking and process improvement as a routine practice. Download presentation Maryann Lesnick, CP APMP,  is a principal consultant with Lohfeld Consulting Group, with 30+ years’ business development, writing, editing, capture, proposal, project, and quality management experience. For APMP-NCA: Membership chair (2016), chapter president (2014-15), vice president (2012-13), Logistics chair (2011), and Boot Camp chair (2010). She is a Practitioner Level APMP certification mentor, ACT-IAC Fellow, certified Microsoft Office specialist, … Continue reading Benchmarking: Improve Your Win Rate Through Continuous Quality Improvement [presentation slides]

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APB: A Writing Model for Reluctant Writers, Enigmatic Engineers, and Circuitous SMEs [presentation slides]

2016 APMP Bid & Proposal Con Presentation – Julia Quigley

Proposal managers routinely receive non-compliant, unclear, and dry content. Those asked to write proposals often resist because they aren’t good writers or they’re new to proposals. In this presentation, Julia Quigley introduces the “APB writing model” to alleviate those concerns. APB stands for Approach summary, Process, and Benefits explanation: three essential elements for responding to every requirement in the solicitation. This presentation explains what each element should accomplish, connects these elements to evaluator scoring habits, explains how to scale APB to fit page limitations, demonstrates APB’s impact on evaluators, and shows how to build a response from scratch with APB. Download presentation With a Master’s in Rhetoric and Composition, Julia Quigley has created proposal writing strategies and conducted training to help subject matter experts understand how to respond clearly and compellingly to solicitation requirements. Prior to joining Lohfeld Consulting Group, Julia managed proposals for small and mid-sized federal contractors and … Continue reading APB: A Writing Model for Reluctant Writers, Enigmatic Engineers, and Circuitous SMEs [presentation slides]

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[Presentation & Social Media Checklist] Hashtags, Mentions, Endorsements? Oh My! How to Use Social Media to Build Your Personal and Corporate Brand

2016 APMP Bid & Proposal Con Presentation – Beth Wingate

Social media is here to stay, and you need to understand how to leverage it to communicate effectively with your peers and to build your “brand.” In this APMP Bid & Proposal Con presentation, Beth Wingate (aka AppMaven) shows you how to use social media to promote your objectives, which platforms provide the best exposure to build thought leadership, strategies for participating in and building communities of interest, best practices for creating effective content, suggestions for developing effective titles that get your posts read, and ways to use analytics to refine your interactions and content creation strategy. Download Beth’s presentation    Download your personal “next steps” social media checklist Beth Wingate, aka AppMaven, is a CF APMP Fellow.She’s the managing director at Lohfeld Consulting Group. She has more than 25 years’ proposal development, management, training, and communications experience managing proposal centers for Lockheed Martin and MSD, and training and mentoring … Continue reading [Presentation & Social Media Checklist] Hashtags, Mentions, Endorsements? Oh My! How to Use Social Media to Build Your Personal and Corporate Brand

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