TArticles tagged with: 100 words that kill your proposal

The root causes and solutions to “100 words that kill your proposal”

Bob Lohfeld published an article in Washington Technology several years ago called 100 words that kill your proposal. He explained, “Inexperienced proposal writers seem to use words that should be avoided when writing proposals. These inappropriate words and phrases can weaken a proposal, annoy evaluators, and even undermine the bidder’s credibility.” I have found both inexperienced and experienced writers can fall into this trap, and I continue to see phrases such as “we understand” or “leverage our experience” in proposals. The following list provides examples of some of the 100 words that kill proposals, the potential root causes of their use, and solutions for avoiding them. Boastful words Examples: best-in-class, best-of-breed, world class Root cause: Inability to distinguish your product or solution in comparison to the competition Solution: Determine how your solution distinguishes you from the competition by conducting due diligence. Describe how your solution will precisely benefit the customer … Continue reading The root causes and solutions to “100 words that kill your proposal”

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