Category Results for Proposal Writing

NEW Lohfeld book released – 10 steps to creating high-scoring proposals: A modern perspective on proposal development and what really matters

We’re excited to introduce our latest book to you—10 steps to creating high-scoring proposals: A modern perspective on proposal development and what really matters—now available on Amazon in paperback and Kindle formats. Here’s an overview of our new book. (You can find out more about our other five books here.) Introduction Beth Wingate, President Bob Lohfeld developed the 10 steps to creating high-scoring proposals presentation that he and I expanded into this book to share our modern perspective on proposal management and what matters within the proposal process with our customers. We’re using these 10 steps to help our customers concentrate on what’s really important in proposal development and on best practices that may have fallen to the wayside because of different priorities within their organizations. In this book, Bob will walk you through the source selection decision-making process and what the government evaluators and the final decision maker look … Continue reading NEW Lohfeld book released – 10 steps to creating high-scoring proposals: A modern perspective on proposal development and what really matters

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An introduction to editing for non-editors (Part 2) – copy editing

In part 1 of this series, I explained the difference between content editing (big picture re-writes) and copy editing (fine-tuned corrections), and lamented that we’re not all lucky enough to work in proposal shops with dedicated editors. Too often, proposal managers and project staff are asked to edit proposals when they aren’t expert editors. This is overwhelming because there are too many rules and nuances in grammar to expect a non-expert to find and fix them all. The good news is that evaluators aren’t typically grammar experts either. This means evaluators typically only care about errors that are glaringly obvious, look sloppy, or make writing hard to understand. Instead of trying to fix every mistake (impossible!), non-experts tasked with editing a proposal—presumably under an unrealistic timeline—should prioritize the following five editing concerns. 1. Implement consistency in bulleted lists Bullets make important text stand out, so errors in bulleted lists stand … Continue reading An introduction to editing for non-editors (Part 2) – copy editing

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An introduction to editing for non-editors (Part 1) – content editing

In an ideal world, we’d all work in proposal shops with dedicated proposal writers and editors. The proposal writers would interview SMEs to craft compelling, clean text, and the editor would not only fix grammar mistakes, but also re-write as needed for one voice, clarity, and impact. Unfortunately, many of us work in proposal shops without these resources. In these cases, project staff write proposals in their spare time, and the proposal manager is often responsible for managing the proposal, re-writing text as needed, and editing the document before submission. Teaching regular contributors how to edit their own work will improve their writing skills over time and reduce the amount of re-work required by the proposal manager. A proposal manager should introduce the concept of self-editing work at the proposal kick-off meeting and share this article to jump-start the process. If you’re a proposal manager tasked with editing, you might … Continue reading An introduction to editing for non-editors (Part 1) – content editing

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4 tips for effective proposal writing in the digital age

A 2015 Microsoft study found that digital distractions have resulted in the average person having an 8-second attention span—less than a goldfish! A 2016 Harvard Business Review (HBR) article stated that bad writing is the biggest productivity buster. Yet, we still write proposals the old-fashioned way, as if proposal evaluators have unlimited time and focus. Modernize your proposals to win in the digital age by learning from digital marketers. Here are four tips to grab the evaluator’s (short) attention with winning content. Calls to action Calls to Action or CTAs tell the reader what to do next. An effective CTA puts the right message in front of the right people at the right time. We see these techniques every day online when we read call now, find out more, or visit a store today. Of course, every CTA must have an associated benefit, such as savings or access to a … Continue reading 4 tips for effective proposal writing in the digital age

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