Category: Proposal Writing

If you attended a proposal writing class years ago, the instructor taught you to include win themes in every major proposal section. The instructor told you to link win themes… Continue reading The Rationale for Eliminating Win Themes in Proposals

Federal Government source selection officials are very likely to review your bid electronically rather than in hard copy. Telework is here to stay, and federal proposal evaluators working from home… Continue reading Five tips to help evaluators find key words (and winning content)

There is a saying that either your past performance is an “A or an F” because your competition only provides grade A past performance. In a close competition your past… Continue reading 50 Words and Phrases that Support Past Performance Development

One of a proposal team’s biggest frustrations is last-minute changes, which can introduce errors into written proposals or cause synchronization issues with oral proposal slides and scripts. Before making last-minute… Continue reading When to stop last-minute changes

Calling out your benefits, Strengths, and discriminators helps the customer recognize them and can help raise your proposal score. You can call out benefits, Strengths, and discriminators using icons, graphics,… Continue reading 50 Words and phrases that call attention to your benefits, strengths, and discriminators

Building confidence in your solution and casting doubt on a competitor’s solution is one of the best ways to influence a customer to select your solution. In the proposal industry,… Continue reading 50 Words and phrases to ghost competitors

Federal Acquisition Regulation (FAR) 37.602 gives the Federal Government the freedom to decide if the acquiring agency or the bidder prepares the Performance Work Statement (PWS). When the offeror prepares… Continue reading How does the government evaluate a proposal PWS?

Have you noticed in recent DOD procurements that their standard definition of a “Strength” has changed, however slightly? I first noticed it when an active major RFP amended its Section… Continue reading Meritorious Strength

Proposal content reuse at its best improves productivity and make the most of your bid and proposal (B&P) resources. Every company reuses proposal content, whether they have a formal content… Continue reading Six tips for better content reuse

Our free two-part series examines the Federal Government acquisition and source selection life cycle with our experts in DOD, GSA, and civilian agency acquisition and source selection. We discuss: Procurement… Continue reading [Webinar replay available] An insider’s look at government source selection – how it really works and what you need to know: Part 2